William Hill

Check Icon
Star Icon


By Siobhan Aslett
  • Usability

    Star Icon4.5/5
  • Support

    Star Icon4.5/5
  • Games

    Star Icon5/5
  • Bonus

    Star Icon4.5/5
  • Payout

    Star Icon4.5/5
This unbiased rating score is given by our casino & gambling experts according to ourRating Guidelines to provide honest reviews
Welcome bonus
Bet €10 Play With €30 + Over 34 Sports
OwnerWHG International
Live ChatYes
Live CasinoYes
Number of Games1600

Established in 1934 as a small gambling shop in London, William Hill Casino is one of the oldest and most respected bookmakers in the online casino industry. The brand has a massive sportsbook covering many sports and several betting options. It also comes with competitive odds, exciting promotions, various payment methods, a great app, a good collection of casino games, and much more. 

Check out our William Hill Sportsbook Ireland Review to see what this online bookmaker has in store for Irish punters.

William Hill Sportsbook - What You Need to Know

🎁 Welcome Bonus

Bet €10 & Get €30

🎲 Services

Sports/Vegas/Live Casino/Bingo/Poker

🔥 Special Features

Live Streaming, Early Cash Out, Bet Builder

🖼️ Concept

A long-standing gambling establishment that remains innovative


MGA, UKGC, Gibraltar Government, Irish Revenue Commissioners

William Hill Sportsbook Bonuses

As one of the brands with the longest experience in the gambling industry, William Hill understands how to attract people to its platform using online casino bonuses incentives. The sportsbook features a few exciting offers its customers can enjoy when they bet on their favourite sports.

William Hill
William Hill
Bet €10 Play With €30 + Over 34 Sports
VisitRight-pointing Arrow Icon

William Hill Welcome Bonuses

Like most sports betting sites, William Hill welcomes every new punter that joins its platform with a welcome bonus package. The welcome bonus package offered to Irish players is a “Bet €10 get €30” in free bets. 

You must use the promo code “H30” on registration to trigger this offer. You will then make your first deposit and stake €10 or more on a selection/s with minimum odds of 1/2. After this, William Hill will reward you with 2x €15 free bets.


Wagering Requirements

An important thing to always remember when exploring the bonuses and promotions that William Hill has to offer is that each offer comes with wagering requirements and other terms and conditions. You must fulfil these wagering requirements to get the most from the offer.

Sports Betting at William Hill Sportsbook

The William Hill sportsbook is undoubtedly one of the best in the world, featuring betting opportunities on more than 34 sports. Irish players will find thousands of sporting events where they can place bets, all of which come with competitive odds and a wide range of betting opportunities.

Sports Covered at William Hill

As mentioned earlier, William Hill covers betting opportunities on about 34 different sports. Unsurprisingly, football is the most popular sport in this sportsbook. Irish punters can stake money on hundreds of football events every day from various leagues such as the UEFA Champion's League and divisions in different corners of the world, including Ireland. William Hill also provides betting opportunities on a few local Irish sports, including Gaelic football and hurling

A few of the other popular sports available at William Hill include:

Aussie Rules
TV/Specials, etc

FIFA World Cup Betting Bonuses

Esports & Virtual Sports

Like most sports betting brands today, William Hill has also gotten involved in the rapidly growing unconventional sport known as

Live Betting

You should note that, unlike pre-match bets, the odds offered here always change based on how the live game unfolds. Some of the top sports William Hill offers live betting markets include football, basketball, ice hockey, table tennis, e-sports, and others. e-sports. The e-sports section of the brand offers betting markets on a wide range of e-sports games, including League of Legends, DOTA2, Starcraft II, Counter-Strike: Global Offensive, Rocket League, Overwatch, and more.

William Hill on Mobile

Another significant advantage of the William Hill brand is its mobile app, which is available for Android and iOS devices. This makes gambling on the go easy for mobile gaming lovers. The sportsbook also features a mobile-optimized website that is compatible with all devices without having to download the app. You simply need to load up the casino’s official website via your device’s web browser to access this William Hill sportsbook. The best part is that the mobile app and the mobile-optimized web version are just as functional as the Sportsbook desktop version. 

Deposit and Withdrawal Methods Available

As one of the biggest brands in the iGaming industry, it is no surprise that William Hill has many payment methods for its players to choose from when making deposits and withdrawals. This includes credit/debit cards (VISA/Mastercard), e-wallets (Paypal, Skrill, Neteller), online banking, prepaid vouchers, and bank transfers. The tables below show the list of the specific payment methods that the sportsbook makes available to punters living in Ireland.

Withdrawal Methods, Payout Times & Withdrawal Limits

Withdrawal MethodMin. WithdrawalMax. WithdrawalWithdrawal Time
Visa/Mastercard/Maestro€5€33,0001-3 Working Days
PayPal€10€5,5001 Working Day
Skrill€5€80,0001 Working Day
Neteller€5€30,0001 Working Day
ecoPayz€5€300,0001 Working Day
Fast Bank Transfer€10€10,0001 Working Day

William Hill Sportsbook Withdrawal Times

Like most top brands, William Hill quickly processes its punters’ withdrawal requests. However, the withdrawal speed usually depends on the chosen payment method. E-wallets are usually the quickest, usually under 24 hours. On the other hand, bank cards and transfers can take up to a few working days.

payment methods

Deposit Methods, Processing Times & Deposit Limits

Depositing MethodMin. DepositMax. DepositDepositing Time
Apple Pay€5€99,000Instant

William Hill Sportsbook Customer Support Info

📧 E-mail


☎️ Toll-Free Number/ Helpline

0800 085 6296.

💬 Live Chat


⭕ Others

Help Center

William Hill has top-notch customer support service. You can access this service anytime by clicking the “Contact Us” or “Help” button. This will reveal a comprehensive FAQ section where Irish players will find relevant details and information about essential aspects of the sportsbook. Alternatively, you can directly reach out to the William Hill customer support agents via email, live chat, or phone. The brand also has an active Twitter account that its customers can contact to get a solution to any problem they encounter.

Trustworthiness of William Hill Sportsbook

William Hill is a brand that traces its roots back to 1934 when William Hill started his bookmaking firm. The small bookmaking firm expanded over the years to become one of the biggest sports betting establishments in the UK, with over a thousand betting shops and thousands of employees. When the internet boom took place in the late 90s, William Hill also took the bold step of going online in 1998 and eventually launched its online sportsbook in 2000. Today, William Hill is one of the world’s leading sportsbooks, whether online or land-based.

casino history

William Hill Sportsbook History

William Hill is a brand that traces its roots back to 1934 when William Hill started his bookmaking firm. The small bookmaking firm expanded over the years to become one of the biggest sports betting establishments in the UK, with over a thousand betting shops and thousands of employees. When the internet boom took place in the late 90s, William Hill also took the bold step of going online in 1998 and eventually launched its online sportsbook in 2000. Today, William Hill is one of the world’s leading sportsbooks, whether online or land-based.


William Hill Sportsbook Licence

As a brand with decades of experience in the gambling industry, it is no surprise that William Hill is licensed and regulated in different jurisdictions and by some of the most trustworthy authorities. 

These authorities include:

  • The Gambling Commission under account number 39225 for customers in Great Britain
  • The Government of Gibraltar and regulated by the Gibraltar Gambling Commissioner
  • The Malta Gaming Authority under license: MGA/CRP/121/2006-05
  • The Irish Revenue Commissioners under license 1016824.
Casino Safety

William Hill Sportsbook Safety

As one of the longest-standing gambling companies, William Hill understands the importance of safety and security in the online gambling experience. As such, the sportsbook prioritizes security and utilizes all the standard security measures, from state-of-the-art SSL encryption to secure servers, advanced firewalls, etc.

William Hill Sportsbook Casino Pros & Cons

As a bookmaker with over eight decades of experience, it is no surprise that William Hill has a lot going for it. It has a massive sportsbook that covers a wide range of sports and offers diverse betting options with impressive odds. William Hill also has many great innovative sports betting features, including live betting services, live streaming services, early cash-out, bet builder, and more. The brand comes with a great mobile app that mobile users can use to enjoy mobile betting. 

On the flip side, this sportsbook features quite a few downsides. For example, we couldn’t find any form of loyalty or VIP programme at the site, which is quite disappointing. Also, William Hill does not support cryptocurrency transactions.

Like IconPros
  • Wide range of sports
  • Amazing mobile app
  • Live betting available
Dislike IconCons
  • No VIP/loyalty programme
  • Not crypto-friendly

How William Hill Sportsbook Compares to Similar Brands

While William Hill is undoubtedly one of the best brands in the iGaming industry and the winner of multiple awards, there are other options that Irish players can also consider. Two of these options are Bet365 and Unibet. Unsurprisingly, these three bookmakers have a lot in common. For example, they all have massive sportsbooks, mobile apps, decent customer support, and much more.

Naturally, there are also a few areas where the sportsbooks differ. For example, unlike William Hill, the Unibet brand has a VIP programme. Unibet also has a referral programme, which is something you won’t find in this sportsbook. However, William Hill also has certain great points and areas where it comes out on top. For example, the William Hill brand has the longest history of the three options. This means Irish punters can be sure of its reliability. William Hill also provides its players with impressive, innovative features that improve its punters’ betting experience. 

Unlike the other two alternatives, William Hill features three unique radio stations that provide news, interviews, previews, and live commentary on greyhound racing, horse race events, and other sports.

Casino nameWilliam Hill
William HillVisit
Unibet Sports
Unibet SportsVisit
Bet365 Review
Unibet Sports Review
BonusBet €10 Play With €30 + Over 34 SportsUp To €50 In Bet Credits + Betting FeaturesUp To €40 Money Back + €10 Casino Bonus
Top FeaturesCheck Icon#1 SportsbookCheck IconUKGC LicencedCheck IconMobile CompatibleCheck IconDaily BonusesCheck IconEarly CashoutCheck IconBet BuilderCheck IconPhone SupportCheck IconUnibet CommunityCheck IconMGA Licenced
Payment Methods
Debit CardsPaypalSkrillSkrill 1-TapNeteller

Min Deposit:5

Max Withdrawal:10,000

Min Deposit:10

Max Withdrawal:50,000

Min Deposit:10

Max Withdrawal:100,000

LicensesMalta (MGA)United Kingdom (UKGC)Malta (MGA)Malta (MGA)

William Hill Sportsbook Summary

To summarise our review, William Hill is a fantastic betting site that ticks all the right boxes. It is an innovative betting site that offers a wide range of sports, diverse betting options, competitive odds, and much more. This is, of course, not surprising as it happens to be one of the oldest brands in the sports betting industry, with over eight decades of experience. To top it all off, the brand also comes with casino, bingo, and poker products, making it a one-stop shop for all gambling activities. The bottom line is that William Hill is a perfect option for any Irish punter looking to have fun online.

William Hill Sportsbook FAQs

Is William Hill legit?

Yes, William Hill is a legit gambling company that operates a fully licensed and regulated online sports betting and casino site. It is one of the oldest brands in the gambling industry, holding licenses in the UK, Ireland, and a few other countries.

Who owns William Hill?

William Hill has been bought and sold multiple times since Sears Holdings first acquired it in 1971. While it is operated by WHG (International) Limited and William Hill Global PLC, William Hill is owned by 888 Holdings, a company that owns several popular gambling brands and websites.

Does William Hill allow early payout?

Yes, William Hill offers early cashouts to its punters. However, you should note that only a few betting options are eligible for early cashouts.

What language does William Hill support?

William Hill supports a wide range of languages for the convenience of its customers across the globe. This includes English, German, Spanish, Japanese, Greek, Russian, and Chinese.

Siobhan aslett

Siobhan AslettVerified

Irish Sportsbook Specialist

Sports & sportsbook expert of 8 years. Specialising in a subject close to her heart, sports, Siobhan informs online sports betting fans about the latest news & best sports betting sites.

More about SiobhanRight-pointing Arrow Icon
Expert on:
  • checkSports Betting
  • checkBetting Sites
  • checkSportsbook Analysis
Clock Icon 3 min read
Verified Fact checked by: Loren Oller
Sportsbook Expert
William Hill
William Hill

Welcome Bonus

Bet €10 Play With €30 + Over 34 Sports
VisitRight-pointing Arrow Icon
Close Icon