Irishluck Editorial Principles
Our team of experienced writers from varying academic and corporate backgrounds produces content under our mutually established principles. Most of these writers have been professional players or have exclusively written about the gambling industry for years. Many also have first-hand experience with online casinos in Ireland.
By only employing professionals to write for us, you may rest assured that all the information you will find on our pages has been vetted thoroughly. The content our writers publish keeps players in the know and facilitates an understanding of the inner workings of the online gambling industry. By adhering to these principles, our writing team ensures readers have all the information they need, regardless of where they choose to play.
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At a Glance: What Our Editorial Principles Require
Consistent - all of our content is created using one simple process and you will know what to expect
Clear - all content is written in a manner that you will understand without hidden caveats in legal jargon
Honest - all content is thoroughly fact-checked, verified and published so you will not be pointed to a blacklisted casino or sportsbook
Ethical - we do not plagiarise, republish content from other websites or use the content of others
Who Writes Our Content
Our team of writers come from a range of professional backgrounds. Some are professional players themselves, with years of actual hands-on experience in Irish online casinos. Each and every one of our writers is named and identified, with full details of their specialisms available in our team page. Irishluck.ie writers have exclusively written for us, and all content is original unless clearly stated otherwise. See the Irishluck team.
How We Select Operators for Review
We get requests for reviews from operators every month, in addition to our own rolling research into new casinos and sportsbooks. Before any operator is approved for inclusion on our site, it must meet our licensing, safety, and fairness standards. The full breakdown of what we exactly score and how it's weighted is on our Rating Guidelines page.
Our Fact-Checking Process
How are facts checked on Irishluck? All facts that appear on Irishluck are verified as follows:
Source verification – ensuring the operator itself is legitimate, not a scam
Data verification – verifying numerical information (such as bonus terms, number of games, accepted payment methods) against the operator's site and other credible sources
Consultation with our experts – each slot, payment method etc expert is routed to the relevant specialist in our team; (slots go to our slot expert, gambling questions go to our Expert for Gambling, etc.)
Context analysis – making sure the information is not given out of context
Final edit – an accuracy and quality pass by our Head of Content before publication
Meet Our Fact-Checker
Vesna Mihajlovic, Irishluck's Head of Content, gives final sign-off on every published piece. She holds the Poynter ACES Introductory Certification in Editing and Fact-Checking Fundamentals with IFCN. More about Vesna.
We also only recommend casinos or bookies which have licensed by a recognised regulator, we double check this with the regulator's own records see Gambling Regulations in Ireland. Similarly we list blacklisted casinos who we highly suggest avoiding at all costs.
Ensuring Objectivity and Avoiding Conflicts of Interest
Our writers have nothing to gain financially from any casino, nor do they have an affiliation with one. If we discover one is being manipulated, or if there is a conflict of interest, we cut ties with it, no matter if we have a commercial partnership. Our reviews are always based on the same criteria: the game selection, ease of use, the fairness of bonus offers, customer support, and methods of making deposits. We do not base our reviews or ratings on commissions.
Regarding affiliate partnerships: we do earn a commission for many signups, at no extra cost to you see our About Us page for an explanation of how this works. What's important for our editorial work is that this relationship has no bearing on what we write: our reviews are the result of our research, not a business arrangement.
Corrections and Freshness
What if you find a mistake? We make errors, just as you do. But we consider correcting errors an essential aspect of the review process, and not just a "reading" of the review after its publication. Readers can report errors by email, and we promise to take prompt action where needed.
No review can ever be completely up to date as casino and bonus terms are always shifting, new games are released, and bonuses and T&Cs frequently change, making even recent reviews obsolete. We ensure all reviews are current by rechecking all published content on an ongoing basis and including an up-to-date "last modified" date.
User Feedback
Reader input influences the content we create. From emails, our thumbs up/down feature on reviews and communicating via our socials. The FAQ section of every page is comprised of questions we've actually been asked by readers, not the best of our own ideas.
Got a Question?
Email editorial@irishluck.ie with any question about our publishing guidelines, and we'll respond within 24–48 hours.
Related Policies
Editorial principles are one part of how we operate — here's where to find the rest:
| Policy | What It Covers |
|---|---|
| Rating Guidelines | The specific criteria and weighting we use to score and rank casinos |
| About Us | Who we are, our team, and how our affiliate model works |
| Why Trust Us | A summary of the trust signals behind our recommendations |
| Responsible Gambling | Our approach to safer play and where to find support |
| Your Rights as a Player | What Irish players are entitled to expect from operators |
| Gambling Regulations in Ireland | The legal framework operators must meet to be listed |
| Terms & Conditions | The terms governing use of Irishluck.ie |
| Privacy Policy | How we handle your data |
| Cookies Policy | How cookies are used on this site |
| Security Policy | How we protect the site and its users |