Whenever someone directs you where to deposit your money, you have a right to ask them the following questions: Who owns the website? How does the website make money? Is it possible to buy good ratings from them? Ask these questions from every casino guide you come across including Irishluck.
This page has the answers you seek. You will learn who is behind Irishluck, who writes and approves all our reviews, our rating guidelines, how we actually review all online casinos and sportsbook through the use of our own funds, how we earn money and how we fix our mistakes.
In short: We’ve been reviewing gambling sites targeted at the Irish market for more than 10 years already. All the casinos listed on our website have been reviewed using actual €50 deposits and withdrawals made by one of our team members whose identity is disclosed. It’s impossible to pay for a listing and rating.
Irishluck at a glance
| Reviewing gambling sites for Irish players since | 2016 |
| Expert team | 5 in-house casino and betting experts, plus 6 guest specialists (meet the team) |
| Mystery Players | 50+ anonymous testers who play as ordinary customers |
| Real-money testing | A €50 deposit and at least one real withdrawal at every casino we review |
| Casinos tested / rejected to date | 500+ tested · 50+ rejected or blacklisted |
| Listings re-checked | Every month |
| Free guides in our Learning Hub | 100+ |
| Irish players who joined a site through us in September 2026 | 6,715 November 2026 |
Figures checked on November2026
Who Owns Irishluck
Irishluck belongs to Gentoo Media (previously GiG Media), a publicly listed company that provides casino and sportsbook comparison portals in various European jurisdictions. The content created by us is owned by Innovation Labs Limited, which is a Gentoo Media company based in Malta (registration number C44130, VAT number MT1887 4732). Our address is at Quad Central, Q4, Level 14, Birkirkara, CBD 1040.
This information goes first, as ownership is what you should know about any review site right from the start. Being a part of a bigger organization gives us several advantages that a single blogger could not have: compliance team monitoring gambling legislation in Ireland and Malta, legal team checking our principles of Editorial Policies, as well as funds for testing each casino on real money. Nevertheless, the decision-making process in editorial ratings remains fully independent from the business side of the company.
Who writes and checks our reviews
All the reviews on Irishluck have the names of two individuals associated with them. First is the individual who did the review and second is the individual who approved that review. Both names can be seen at the top of each review along with the date when it was last updated.
There are six guest experts who bring in knowledge about payment methods, games and gambling laws. Each member of the team dedicates part of his/her week to following up on news about new casinos and changes to Irish law. You can find information about each individual on our Meet the Team page.
| Expert | Role | What they cover |
|---|---|---|
| Cameron Murphy | Founder | Online casinos, operator vetting, final call on the Certificate of Trust |
| Rebecca Mackay | Head of Content | Signs off every review before publishing; owns our editorial standards |
| Dermot Heathcote | Casino Expert | Casino reviews, bonus and wagering terms |
| Siobhan Aslett | Sports Betting Expert | Bookmakers, horse racing and odds |
How We Test Every Casino
No casino or sportsbook is present on the site because us nicely. They all undergo the same three-step procedure that is laid out in our Rating Guidelines, and the same weightage system will be used regardless of whether we have any business ties with them.
Security and compliance audit (pass or fail). The licence is verified on the regulator’s own public register, SSL encryption is confirmed, certificates of independent game testing are checked, and presence of responsible gambling tools is confirmed. It's an automatic fail any of these checks and the casino doesn’t appear on the list. There are no exceptions.
Real money testing. A named tester creates an account, deposits €50, tests the games, contacts the customer service, and initiates a withdrawal. All payments are timed from the moment they are requested until the funds arrive in our account and the entire bonus policy is read carefully.
Reviews by our readers. We collect reviews from our 50+ Mystery Players and user ratings. Weighting of opinions ensures that several extremely good or bad reviews do not change the rating on their own.
And what we get is the Irishluck RankP: our own score out of 5 that shows how good a casino is for Irish players now, not at time of launch.
What we look at most closely
Withdrawals. The quality of a casino's payouts is paramount, which makes withdrawal speed the most important factor in our rankings. We only include casinos with payment options that support transactions in Ireland, such as Visa debit, Revolut and PayPal. Find out which casinos paid us quickest on our fast withdrawal casinos page.
Bonus terms. All offers we feature include information about wagering requirement, expiration date, maximum bet and maximum win, so you can learn the conditions before signing up. Our low wagering casinos list and casino bonus calculator give you an idea about the true value of a bonus.
Games. We make sure that the games have been developed by reputable studios, such as NetEnt, Red Tiger and Games Global, and certified by independent testing laboratories, such as eCOGRA, iTech Labs or GLI. Return-to-player (RTP) rates should be available as well.
Safe gambling tools. Deposit limits, time-outs, reality checks and self-exclusion should all be easily accessible from the account section. If not, the casino will not appear in our listings.
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The Irishluck Certificate of Trust
The Irishluck Certificate of Trust is our ultimate seal of approval. It is given to casinos that get a 4.5 or higher in our tests and have a good history with withdrawals, complaints and responsible gambling. Each casino that gets the certificate is checked by our casino reviewer and head of content before it is given. A casino can lose the certificate at anytime if it stops meeting the standards.
How We Make Money
Irishluck is free for you to use. We make money when a reader clicks from our site and opens an account at a casino or bookmaker. That income helps cover our team's costs, our €50 test deposits and our Mystery Players. It doesn't cost you anything extra. You still get the offer you would get if you went directly to the casino or sometimes even a better one because we’ve negotiated exclusive bonuses. We understand that getting paid by the sites we review can look like a conflict of interest. That’s why we’ve set rules to keep things fair and honest:
Commission does not influence our ratings. We test every casino, whether we have a partnership with them or not using the criteria and same weightings.
Money cannot help a casino pass our audit. If a site fails our checks on security or responsible gambling we reject it no matter how much they offer.
Partners can lose points too. If a partner’s payouts become slower or their terms get worse their score drops. They can even end up on our blacklisted casinos list.
Every review shows the downsides. We always list the pros and cons so you know where a casino falls short.
We are open and transparent. Our Advertising Disclosures explain our partnerships and any page with affiliate links is clearly marked.
We’ve worked with over 500 casinos and sportsbooks over the years. You can read what some of them have said about us on our Testimonials page. These relationships help us get access to new sites and exclusive offers, for Irish readers.. They never influence our ratings. Our ratings are always based on what we find during testing not on payments or promises.
Our Editorial Standards
very page on Irishluck is written in accordance with our Editorial Principles. To be more precise, here is what it means in practice:
We verify information at the very root. Bonus terms, wagering conditions, RTPs and licences are verified according to the documents issued by the casino itself, the game software developer and the regulatory body.
We write from experience. Our reviews reflect the results of the experience we got signing up, depositing money, playing and withdrawing funds, not just the marketing line of the casinos.
We maintain regular updates of our content. Casino pages are regularly reviewed monthly, and each review shows its most recent reviewer and date of verification.
We address mistakes publicly. Should you notice an error, please, contact us on editorial@irishluck.ie. We will fix it and update the page normally, within 2 working days.
We will not overpromise. No casino is free from risks, there is no such strategy which could help beat the house edge and every bet involves risks.
Safer Gambling and Irish Regulation
The laws governing gambling in Ireland are evolving and so are our reviews. The Gambling Regulatory Authority of Ireland (GRAI), established by the Gambling Regulation Act 2024, started issuing its first online gambling licences on 1 July 2026. Online casino licences will be issued in a later stage, which is why the casinos available to Irish gamblers are licensed outside Ireland, mostly by the Malta Gaming Authority.
This is why we always verify the licence of any casino on the official register of the regulator, and why we abide by the new laws even though they have not yet been fully adopted for casinos. This is why we always advise against depositing via credit card, as this is prohibited in Ireland by the Act. Our guide to gambling regulations in Ireland highlights the changes and their implications for you, and Your Rights as a Player page tells you what to do if a casino mistreats you.
Please remeber that gambling is meant to be a fun pastime, not a source of income. Before you start, determine how much you can afford to spend, apply deposit limits at every listed casino, and stop playing if you’re no longer having fun. Our guide to gambling responsibly features helpful tips. If gambling is impacting your life, assistance is available for free from GamblingCare.ie (1800 936 725) and Extern Problem Gambling.
FAQs About Irishluck
Is Irishluck Legit?
Yes, we are very much real, and we operate under several regulations.
How do I get listed on Irishluck?
To list your online casino on Irishluck, simply get in touch with our team and we will be able to guide you further.
How do I contact Irishluck?
Visit our Contact Us page and there you'll find all of our contact information for our departments.