IrishLuck is a proud brand of Gaming Innovation Group with a focus on iGaming and sportsbooks. We at IrishLuck believe in top-quality information for our readers. We ensure various editorial principles before publishing any information to adhere to our values.
We believe in:
Why Should You Trust Irishluck?
At Irishluck, we understand that it can be difficult to trust websites associated with casinos. Personally, I think that Irishluck has the following factors so players can peruse the site with their minds at ease:
- We are transparent in our affiliation with online casinos, as indicated in our advertising disclosure. Our affiliation does not come at an additional cost to the players, as it should be.
- We research our articles so players have as much accurate information as possible.
- We strive to provide unbiased recommendations and are honest if an operator falls short or even a rogue blacklisted casino. That's why we include pros and cons, compare different casinos and sportsbooks, and even include our experience of using the service.
- We incorporate players' feedback into our reviews and articles as much as possible, as we believe it is important to consider different sources.
Ultimately, players should also exercise their own personal judgement by conducting their own research, cross-referencing the information available and considering their own specific needs and preferences when making a decision.
Our Editorial Principles at a Glance
Most players rely on Google or platforms like Reddit to determine where to play. The results can often turn out to be paid advertisements, this will result in some of the reviews having dishonest ratings as the integrity of the site has been compromised.
In light of this, our goal at IrishLuck is to be a source of transparency and truth for the iGaming community. Our promise to our audience is that we will never allow gambling platforms to have any authority in how we rank them.
Our expert team of writers come from varying educational and cultural backgrounds. They are well-versed in the iGaming industry and always brainstorm new ideas to help move the industry forward. Since they are industry fans, they know what players look for. By adhering to the following principles, our team ensures readers get all the correct information they need to play on a platform they choose.
We rely on the below factors to ensure we offer the best-standard content:
We consider it our duty to stay on top of the casinos we feature on our site regarding the information we provide about them. From a casino’s bonus terms to general terms and conditions, we aim to remain accurate and up-to-date. We also stay in touch with all the brands we feature.
IrishLuck is essentially an affiliate site. However, that does not mean we don’t take our readers’ safety seriously. Any chance we see a casino acting unfairly, we will be sure to disaffiliate them. Moreover, we offer only up-to-date, unbiased, and accurate information without any casino's influence. All our information is factual and transparent, keeping our readers’ interests and safety in mind.
Errors are bound to occur, no matter what. To remedy that, we have a team that continuously checks whether the information on our platform is accurate or not. We also invite our loyal readers to reach out to us should they see something they disagree with.
Once again, we encourage feedback from our readers on our content. Our readers can share their experiences on one (or more) of our represented casinos or even with us. That helps us better understand how our affiliates treat players and helps the wider iGaming community, aside from adding intrinsic value to our platform. You can reach out to the authors of our pages or reviews (found at the bottom of our pages) and let them know your thoughts!
What Do Partners Think of IrishLuck?
GGBetLisa, Affiliate ManagerGenesis Casino
''At irishluck.ie you'll find an excellent, professional team that works hard to deliver great results. Highly recommended them for their superb service and fruitful partnership.''
MegarushTommy Adolfsson Saarela, Head of AcquisitionMegaRush
''We are very happy to be in partnership with Irishluck, the team has been super professional and easy to work with, and we look forward to seeing great results.''
Vulkan VegasNatalia Hurina, Affilliate ManagerVulkan Vegas
''We truly enjoy working with irishluck.ie! Really professional team who are doing a great job, so there is no doubt we are going to see even better results very soon.''
Our Review Criteria
Since 2013, Irish Luck has been encouraging players to explore, have fun, and make money while at it. We make sure our reviews tick all the boxes and meet the stringent compliance and review criteria we expect for our players. That way, IrishLuck ensures maximum value for the reader.
Put simply, every casino featured on IrishLuck gets filtered through a strict testing facility. To put it even simpler, we check everything.
Licensing and Fair Games
We only feature casinos with licenses from reputable gambling authorities and commissions. They are governed by their own rules and laws in their respective jurisdictions. Our most preferred options include:
- UK Gambling Commission
- Malta Gaming Authority
- Curacao eGaming
- Alderney Gambling Control Commission
- Casinos with eCOGRA approved games
We also require online casinos to comply with fair play regulations such as Player and Cash check. Most of our recommendations will independently be rated by eCOGRA and other reputable organisations, with the pay out percentages clearly displayed on the site. The casino games must also have their RTP percentages shown.
In our books, a website must be secure, armed with a solid security platform to safeguard player details, including their payment information. A well-reputed casino must also offer tools, resources and information to prevent problem gambling. Such tools may include deposit limits, bet limits, time-outs, etc.
Transparent Bonus Terms and Fast Payouts
Our reviewers familiarise themselves with different online games at a casino to give readers accurate reviews later on. Once the fun ends, they have their winnings paid out to oversee whether the payout times are fast, smooth, and straightforward. No doubt, every online casino on Irish Luck HAS to feature exciting Sign-Up packages and other promotions.
We also pay close attention to Birthday bonuses and VIP programs. We make it so that the recommended casinos on our platform display their welcome bonuses and whatnot explicitly. They must also provide fair terms and conditions for the players to familiarise themselves with the deposit terms and wagering requirements.
Here at IrishLuck, we have a great relationship with leading providers such as Red Tiger Gaming, NetEnt, and Microgaming. We provide casinos with great game selections from these providers to offer a fun experience. By ensuring the game software comes from the most reliable companies, we can guarantee that the games will be fair, reliable, and plentiful.
Because we understand the value of money, we make sure that all safe and flexible banking options are available, such as Mastercard, Visa, Neteller, Skrill, and many more. We thoroughly check the deposit and withdrawal options to determine that the process is easy, hassle-free, and above all, secure.
Last but not least, customer support. We believe customer support is paramount when gambling away at an online platform and (possibly) running into issues. That’s why we always expect our casinos to offer exemplary customer support with various contact channels. They could include a toll-free number, an email, a round-the-clock live chat facility, or a contact form.
We assess all options carefully, often submitting requests to know agents are well-equipped to deal with various queries and issues. For more information on Irish Luck, refer to our about us page!
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