Our Story
It all began in 2016 when Irishluck.ie was founded by Cameron Murphy, our veteran casino expert who's been gambling himself for many years. We grew our team and took major steps to improve our brand and website with help from our visitors. Each milestone was a step forward to become the leading online casino & sportsbook source in Ireland.
- 2016Launched
Founded in 2016 with five online casino reviews and introduced our mascot, Paddy.
- 2017Slots Section & Growth
Expanded by adding slot games section, marking the start of our journey as a popular casino review website in Ireland.
- 2018Sports Betting Focus
Welcomed 3 sportsbook experts to broaden our scope to sports-related content in the Irish industry.
- 2019Redesign & Learning Guides
Underwent a website design upgrade, reaching over one hundred casino and sportsbook reviews. Added sections like gambling guides and payment methods for user convenience.
- 2024Redesign & Player-Centric Focus
We’ve redesigned our website once again, this time focusing on collecting data from real Irish players by our feedback boxes, and make our site easier to use with jumplinks & notification buttons.
- Today
Today, we hold 800+ informational pages on online gambling in Ireland, in both casino and sport verticals, with over 400+ operators in our database. We continuously learn from Irish gamblers to improve our website content tailor to their needs.
Who We Are
We are Irishluck.ie, an independent online gambling community founded in 2016. Our focus is on providing authentic casino, sportsbook, and game reviews, along with best-of-lists to help people find what they're looking for. Our team consists of passionate casino and sports enthusiasts from Ireland who meticulously research every casino, bookie, and game before they share their insights.
Our Parent Organization: GIG Media
Irishluck.ie is owned by Gaming Innovation Group (GIG Media), a pioneering iGaming company founded in 2012, based in Malta (Company Registration Number: C44319) and dual-listed on the Oslo Stock Exchange (GIG) and Nasdaq Stockholm (GIGSEK). Our affiliation with GIG reflects our commitment to delivering high-quality experiences to Irish players.
Our Awards
The awards highlight GIG's growth as one of the leading affiliate businesses in the global gambling industry. We, the Irishluck.ie team, are proud to be a part of this innovative and sustainable company. Through hard work and dedication, we strive to contribute to GIG's success.
Gaming Innovation Group has ranked in the top three in the Power Affiliate Rankings 2021 and also in the 2023 awards by EGR Global, one of the most prestigious listings in the gambling affiliation industry.
Gaming Innovation Group is the 2022 winner of the award for iGB Best Casino Affiliate at the iGB Affiliate Awards!
Our Offices
Our parent organization, Gaming Innovation Group ( GIG) has many offices across the world with more than 800+ employees.
Address: @GiG Beach, Triq Id-Dragunara, Saint Julian’s STJ 3148 Malta
Address: Rebel Penguin ApS, Nannasgade 28, Norrebro 2200 København N, Denmark
Address: Av. Ricardo Soriano, 21, LOCAL, 1,29601 Marbella, Málaga, Spain
What Do We Do
We Analyse Online Casinos & Sportsbooks
We analyse online casinos and sportsbooks every day for hours. From bonuses to user experience, we look under every stone for each brand to help you make informed choices. Each casino and sportsbook is researched for at least 6 hours before they can pass our criteria.
We Create User-Friendly & Independent Listings
After analyzing hundreds of operators that have passed our rating criteria, we give them scores and add them to our independent listings, like the best online casinos and best sports betting sites. We know that gamblers seek specific categories, so we divide each operator into the 56 most searched categories and present them in our main menu for easy navigation.
We Equip Our Visitors With Gambling Knowledge
Online gambling is a sensitive topic, and there is a lot of misinformation out there especially targeting uneducated gamblers. To prevent Irish gamblers from getting scammed and running into surprises, we've created the Irishluck Learning Hub to compile all guides & resources into one place, presented to our visitors at no cost.
How Do We Do It
We take pride in being independent, and that means adhering to strict processes while we do each aspect of our job to stay unbiased. A huge part of those standardized processes are called rating guidelines & editorial principles.
Our Rating Guidelines
Rating Guidelines are a set of criteria that we expect every casino & sportsbook to pass before they can be listed on our website. These criteria include safety & security checks, games & software variety, bonus quality & amount, payment method variety, customer support availability, and much more.
Our Editorial Principles
Every piece of content prepared and published on our website goes through a standard vetting process based on our editorial principles. Editorial principles were created to ensure our content provides objective information and accurate & updated data. Having these principles & processes in place gives our writers some wiggle room to fact-check every piece for feedback and make sure every knowledge source used in our articles is a reliable one.
Our Team of Experts
Irishluck.ie Team consists of 12 experts, each specializing in a different topic on gambling. Our main resident writers are:
Dermot Heathcote
Online Casino SpecialistDermot is a resident Online Casino Specialist with 9 years of experience. He researches online casinos, analyses data, and writes detailed casino reviews. So far, he's written more than 600 casino reviews and spent a total of 3000+ hours while doing so. Reach out on LinkedIn.
Siobhan Aslett
Irish Sportsbook SpecialistCameron Murphy
Online Casino ExpertCameron Murphy is the founder and casino expert of Irishluck with 10+ years of experience. He creates Irishluck's most famous casino listings by the data he collects from our team to guide our visitors. Get in touch with Cameron on Twitter.
Careers At Irishluck.ie
Do you have extensive knowledge about gambling? Are you passionate about online casinos & sports betting? If you're interested in working with a team that focuses on individual career growth to achieve success collectively, keep an eye out on our careers page for any opportunities.
Why Trust Us?
Irishluck.ie is a trusted source by thousands of Irish players for their online casino and sports betting choices. Our team of writers has diverse backgrounds and deep expertise in the online gambling industry. They're avid gamers who truly understand what players want. Our dedicated editorial team ensures the information we provide is accurate and reliable.
Our partners have chosen us: Irishluck.ie has cultivated partnerships with over 500+ online casinos, earning us numerous testimonials from reputable brands within the industry.
We provide free gambling education: Our Online Casino Learning Hub offers a wealth of knowledge with 70+ guide articles. These resources empower both new and experienced players to make confident casino choices.
Our team is full of experts: Count on our team, comprised of three in-house casino experts and eight guest specialists, for meticulous assessments of online casinos. Their insights ensure that our visitors receive well-informed recommendations.
We value real player opinions: We actively collect feedback from Irish casino players using our rating boxes, regularly updating our casino reviews to maintain transparency.
We have a proven track record: More than 300k Irish players have visited our page, with thousands successfully signed up for casinos & sportsbooks with the guidance of Irishluck.ie.
Responsible Gambling Pledge
At Irishluck.ie, we take responsible gambling seriously to protect the mental & physical health of Irish players who play at online casinos & bookies through us. That's why we have created The Irishluck Responsible Gambling Center to educate players on this critical topic. We never list operators that don't support responsible gambling for their players, and we try to teach our visitors how to be aware of such practices.
We Only List Licensed Providers
We always make sure that we are only promoting licensed operators. For now, the Irish market is not regulated when it comes to online casinos. For bookmakers, though, we make sure to only inform you about the ones who hold a license in Ireland. We aim to be 100% compliant, so we make sure to do thorough checks and stay up to date with gambling legislation.
You can check out how to feature your casino on our website if you're a provider.
Contact Us
Reach out on our email, or connect and stay up to date on any of our socials below!