Sweden’s casino software developer startup, Just For The Win (JFTW), has signed an agreement with Microgaming’s Quickfire that will see the company’s games distributed via the Quickfire platform before they launch their content to the market.

JFTW, which was established earlier this year by a group of industry professionals with forty years of combined experience between them, plans to go live with its content in early 2017. The company was launched by industry veterans including Johan Persson (as chief operating officer) and Tiger Holmgren (as chief product officer). Persson has experience as chief product officer and creative director for operator LeoVegas, while Holmgren worked with igaming companies such as Net Entertainment, Betsafe, Betsson and Unibet.

“We are looking forward to working closely with Microgaming and the Quickfire team over the coming years as we head on an exciting adventure,” commented Johan Persson.

“With an unmatched distribution network and a highly knowledgeable team, we see Microgaming as the perfect companion for us to grow and establish ourselves in the busy online gaming market.”

The JFTW team has promised to deliver a range of “fun and immersive casino games, complemented by unique mathematical features, with a focus on a high quality player experience.” Through this deal, their games will be distributed to more than 400 brands via the Quickfire platform.

“Just For The Win is a new game studio with plenty of industry knowhow,” said Tom Chamberlain, head of Quickfire. “We are eagerly awaiting their game launches as we believe they will bring top quality casino games to the Quickfire platform and our operators.”

The JFTW games will be launched alongside the comprehensive portfolio of games that are already available via the Quickfire platform.