The Gaming Standards Association (GSA) has created a new division focusing on European suppliers, manufacturers, land-based and online operators and regulators throughout the continent.

“GSA has an extraordinary track record and their work has influenced development, operations and regulations in every corner of the gaming industry,” stated Mark Pace, who will become managing director of GSA Europe. “Now, with the establishment of GSA Europe, we will be able to shine an even brighter spotlight on the developmental, operational and regulatory needs of this richly diverse part of the industry.”

GSA Europe will operate alongside the already existing GSA US and GSA Asia and will offer its members a range of benefits including membership rates and levels that are on par with GSA in the US, participation on the GSA board for eligible membership levels, participation in all committees for eligible membership levels, contribution to global strategy and direction for overall GSA and European legal jurisdiction.

“GSA Europe underscores our recognition and commitment to growing European membership,” announced Peter DeRaedt, president of the GSA. “The intent is to continue fostering an environment of collaboration between the European suppliers, operators and regulators while our mission remains to identify common issues and jointly develop solutions to the betterment of gaming globally.”

GSA Europe will be based in Malta, while GSA Europe, GSA Asian and GSA US will remain under a single umbrella with one president and board of directors. Big names in the industry are platinum members of the GSA including Playtech, Aristocrat Technologies, Novomatic Gaming Industries, International Game Technology (IGT), Scientific Games International, Konami Gaming and Sega Sammy Creation.

GSA Europe will be formally launched at the ICE Totally Gaming trade show which will run in February in London with a stand at ND6-A.