After a number of months of upgrades and in-house development, BetVictor has announced the completion of its brand refresh and the release of a number of new features across its sportsbook and casino products.

The changes began a number of months ago, in March this year, with the release of a new logo and it continued in the following months with changes to its sports betting and casino products. This included the launch of a new Quick Cash Out function that offers the fastest way to cash out a bet and in June, the release of an Offers Hub to provide customers with simple access to special promotions, with real-time and personalised options, in order to allow them to better manage their accounts. BetVictor has also released a new in-play offering that was developed in-house and which was designed with ease of betting in mind.

These changes have been designed to offer players a simple and intuitive gaming experience with quality gaming options available across all of its channels.

“This release is part of our continued challenge to deliver products that are intuitive and enjoyable to use,” announced Shane Stafford, head of brand at BetVictor. “We are very pleased with the look and feel of our new site.”

“It truly utilises our brand identity, injecting our colours throughout the User Interface has been a tremendous success. We made the decision of stripping out the noise and focusing on the important information; the bet.”

BetVictor has also partnered with leading horseracing data provider, Timeform, and has experienced positive results this year. Through this partnership, it launched the Betfinder product, which simplifies and improves the punter’s sportsbook experience. In addition, BetVictor became the first operator to offer South African horse racing data and analysis.