Cameron Murphy08.23.2016

Following a brand overhaul after it recently merged with Sporting Pulse International into a new combined company known as Genius Sports, Betgenius, the provider of data-driven software for sports betting and lottery markets, has launched a new racing product with the aim of providing a simple and easily integrated racing product to operators.

The new product, Racing Manager, features three parts – streaming, trading and front-end – to provide a complete customer experience. The product features more than 40,000 events from the UK and Australian racing markets. An exclusive deal with Racing UK, allows Betgenius to offer live streaming for a number of major UK racecourses and racing events including Grand National, Cheltenham Festival, Glorious Goodwood, Royal Ascot and the Epsom Derby.

“With our Racing Manager product, sportsbook operators need no longer miss out on the high margin, around the clock betting opportunity that is horse racing,” said managing director of Betgenius, Jack Davison.

“By creating a unique off-the-shelf service that automates all trading and front-end requirements, we have made offering a horseracing product as simple and cost-effective as possible.”

Betgenius is expecting the range of feature available via the product to appeal to operators for its simplicity and all-encompassing offering. It offers a customised feed of racing fixtures and prices to match requirements and strategies and can deliver all race-card information from the official source, with configurable odds that allow bespoke margins and suspensions. It also features an automated pricing service that accounts for non-runners.

In addition, the Racing Manager front-end solution eliminates the pressure on the operator’s in-house UI and designers by combining fast and accurate pricing and streaming in order to offer an exhausted customer experience that will appeal to all operators and punters.