Irish independent bookmaker, Mintbet, is moving online after partnering with FSB Technology to launch their new online offering.
Mintbet is the online rebrand of family-run bookmaker, McBrides Racing Ltd, which has been operating in the Republic and Northern Ireland for the last forty years. It operates five retail shops in Bridgend, Buncrana, Castlederg, Derry and Letterkenny. This presence in the Irish retail gaming market is expected to provide Mintbet with the important trust factor in the online market as it moves forward.
“Going online was a natural development for the Mintbet brand and one that I hope both existing and new customers will enjoy,” stated Thomas McBride, founder and chief executive of Mintbet. “We will continue to offer value and a range of markets to suit everybody and the fact that the people of Ireland know the brand will be a great help in a competitive market. The tools FSB provide will help Mintbet to build on our existing Irish business whilst putting us in great standing to also compete throughout the UK.”
Established in 2007 by industry veterans, FSB Technology provides a sports betting solution, including live data feeds, affiliate management, player verification, payment systems, responsible gambling and casino games to its customers. Mintbet will use FSB Technology’s tools, as well as their expertise in the online gambling market in order to expand their Irish gambling business and compete with online operators throughout the UK. The Irish gambling market is competitive and Mintbet will be looking to find their place in this market.
“It is always exciting to see a business expanding into a new realm and we are confident our product will help Mintbet break new ground online,” said Richard Thorp, business development director at FSB Technology.