Livescore Group Launches with Enteractive to Combat Retention Numbers

Enteractive is a leading operator in the iGaming industry that uses CRM practices to offer operators retention solutions. This collaboration with LiveScore Group aims to revive inactive players through targeted activation projects, as well as registered non-funded player accounts. LiveScore Bet operates the ecosystem that includes LiveScore, LiveScore Bet, and Virgin Bet. These services are designed for customers in the UK, Ireland, Bulgaria, and Nigeria, providing an engaging betting experience. Customers using any of the LiveScore Bet sites can expect user-friendly platforms that are trustworthy and enjoyable. The partnership with Enteractive plans to develop this further, bringing dormant users back to the site.

LiveScore Bet Director Dominic Vye said: “Partnering with Enteractive allows us to broaden our service offerings and engage our audience in new and exciting ways. Enteractive’s personalised approach to player engagement stands out in its ability to deliver real impact. This one-on-one approach will help us re-engage audience segments which we’ve found respond better to the more personal touch.” Enteractive has a one-on-one approach that seeks to work alongside players around the world, building products that seek to improve the user experience. The Enteractive “(Re)Activation” Cloud platform ensures that players are kept safe and sound, especially concerning gambling-related harm. Adding this software to the LiveBet Score ecosystem will only enhance the user experience, not hinder it. 

Enteractive COO, Pedram Padidar, said, “LiveScore Group has built a strong ecosystem for sports fans and bettors alike, and we’re pleased to bring our expertise into that space. Effective reactivation isn’t just about re-contacting players, it’s about knowing when and how to engage in ways that feel relevant and personal. That’s where we can add real value. Our role will be to complement their CRM strategy with a more personal approach, helping to reconnect with players in a way that puts the user experience first.”

Whether you’re an active user of LiveScore Bet or have an account gathering dust, this project seeks to improve the experience of all players. It will be interesting to see if other operators roll out similar initiatives and the effects they could have on player experience.