Love Island Favourites - Love Island Betting Odds 2024

Love Island is one of the UK's most popular reality TV shows, so it comes as no surprise that Love Island betting is all the rage. The series first launched in 2015 and quickly became a hit across Britain, averaging around 3 million viewers per episode. The show garnered so much fame that it spawned various copycats in several other countries. As surprising as this may sound, the reality TV show became popular with online bookies. Love Island fans who love to bet can now place a wager with their desired bookmaker in several markets. On this page, you will learn how to bet on one of the most popular British reality TV series and potentially turn a profit from a single wager. 

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This page is written by
Siobhan Aslett
Siobhan AslettIrish Sportsbook Specialist
Fact checked by
Rebecca Mackay
Rebecca MackayHead of Content
According to our Editorial Guide

Best Love Island Betting Sites 2024

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Love Island Betting Odds

There are numerous betting opportunities on the show, from betting on who would be the next couple, Love Island betting odds next eviction, which relationship will result in a break-up, and who will be the crowned winner at the end. In the 2018 season, bookmakers took £5 million/ around €5,720,00 in bets on the show, making it profitable. Unlike usual sports betting such as football, horse racing, and cricket, Love Island gambling works differently regarding odds and markets. Unlike a sports game, reading the betting odds for Love Island and following the drama are the key aspects of betting for Love Island.

Love Island TV show - logo on the smartphone screen.

Bettors can win significant real money from betting on ITV’s biggest reality show. Love Island raised £50 million/ around €57,200,500 in advertising for ITV in 2018. The most popular bet is on the next couple to break up.

Current Odds

Let's take a look at the current Love Island betting odds:

Love Island Winning Couple Odds

Mimii Ngulube & Ayo Odukoya10/1
Jess White & Trey Norman16/1
Jessy Potts & Joey Essex20/1
Grace Jackson & Konnor Ewudzi25/1

Love Island Top Female Odds

Nicole Samuel6/4
Jessica White12/1
Mimii Ngulube6/1

Love Island Top Male Odds

Ciaran Davies6/4
Sean Stone 7/2
Ayo Odukoya6/1
Ronnie Vint 15/2

*odds are subject to change

How to Read the Odds?

Online bookies will show odds in a fractional form which shows the ratio of profit to stake. For instance, if the odds are shown as 5/1, and a bettor wages €10, they will win €60, which is the €50 of profit in addition to their €10 stake return.

Some bookies will display odds in decimals which show the amount a bettor will win for each unit they stake. For example, if a bettor wages €10 on odds of 6.0, they will receive €60, which is €50 profit in addition to a €10 return of their initial stake.

Most of the time, Love Island betting odds are shown in fractions. You may come across contestants who will be put up by a bookmaker in fraction odds on a certain market. Nonetheless, knowing how to read the odds is best for making the optimum betting decision.

The betting odds on Love Island are prone to fluctuation, given the nature of the show. The odds shift immediately since contestants are voted off or eliminated or remain in the villa long before breaking up. It means your current bet may need an adjustment. 

Where Can I Put a Bet on Love Island?

You can bet on Love Island from a variety of online bookmakers. Bookies will offer various bonuses and promotions to any bettor who registers and creates an account with them. Bookmakers set up odds and take bets. At the same time, if you claim a bonus offer or use a promo code for a promotion, you will get a chance to double your money or get a free bet.

Below is our list of betting sites that offer Love Island betting opportunities:

Love Island Betting William Hill

William Hill is one of the oldest and most prominent gambling sites in the UK. The site has been active for over a few decades, and its services include casino games, live dealers and a sportsbook. You can bet on all the top-tier sports, including cricket, basketball, horse racing and race cars, among others. You can also try in-game betting for more excitement. The casino offers bets on the Love Island reality TV show, among other genres as well. Its decades of experience solidify its legitimacy, and quality is assured. 


A global sportsbook that offers a substantial amount of bets for any number of sports. Bet365 welcomes bettors with an attractive bonus and offers additional promos over time. The bookmaker takes bets on all the popular sports, including golf, cricket, and both regular football as well as American football. The platform offers adequate payment options, and you can also bet on mobile phones.

Casino at bet365 - Up to €100 New Player Bonus. New Casino customers only. Deposit min. €10. Max. bonus €100. 30x wagering (game weighting, table coverage and max. bet rules apply) on deposit and bonus to make the bonus balance withdrawable. Time limits and T&Cs apply.

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Love Island Betting Paddy Power

Paddy Power is an online casino site that houses several casino games from several suppliers. The site also offers sports betting opportunities as well, and bettors will find horse racing, football, golf, cricket and more in one spot. Special bets on Love Island are also available with in-game betting options for other genres. The site is optimised for cellular devices, and you can place a bet from Android and iOS devices without any hassle. Although the welcome bonus may not amount to much, the site’s regular features make it worth the while.

Play at Paddy Power
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One of the best sportsbooks is Betfair which delivers exactly what most bettors look for. There are ample betting opportunities at the best odds and various markets. Betfair stands out due to its pleasant welcome bonus and payout percentages. Not to mention bettors can wager on various sports and put a special bet on Love Island. Betfair is compatible with mobile phones, so you can bet on the go and claim bonuses from anywhere you, please. Feasible payment methods allow you to make faster and more reliable transactions.

Play at Betfair
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A top UK online casino site that features a plethora of games as well as betting opportunities. Betfred comes with football, cricket, horse racing, and basketball, among various others. You can also wager on the Love Island show in addition to the number of sports the site has. Betfred welcomes new bettors with an attractive welcome bonus and fast payouts when they need to cash out. The bookmaker is fully compatible with Android and iOS devices.  

Play at Betfred

What Are the Different Types of Love Island Bets?

There are several different Love Island markets you can bet on. The nature of the show makes it so that viewers do not know much about the contestants at the start and how they will act throughout the series. It is a gamble to pick the winner at the very start, so it is best to for a certain time before placing your bets.

Here are the betting markets for Love Island:

Winning Couple

This bet is made on the Island contestants which couple will win the prize money at the end of the show. Bettors can wager on the winning couple from the first episode all the way to the end, making it a popular bet.  

Top Male/ Female

This market is similar to an outright winner, except bets are made on who is the show's top male or female contestant. The couple crowned show winners are considered the Top Male and Top Female contestants.

Next Dumped/ Eliminated

This bet is made on which couple will break up after the re-coupling event and who will be dumped and eliminated from a series. Islanders can be voted off or remain single and be eliminated.

How to Choose a Betting Site?

There is no one best betting site; it would be more fitting to say that there is only the right site for yourself. There are plenty of betting sites to choose from, and each option is excellent in its own way and offers plenty. All options are the best, but you may only select one based on your preferences. To choose the right one for you, consider certain aspects.

Below is the list of tips you can follow in choosing the right betting site:

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The first priority is always the license of a casino site or, in this case, a betting site. It is only ever safe to bet with a licensed bookmaker online since it they are regulated by gambling commissions. The UK Gambling Commission is one of the most reputable licenses a site can hold.  

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Bonus and Promotions

There is no shortage of bonuses and other promotions a gambling site can offer. Though you have to make sure the offers are worth your time by reading the terms and conditions. Unfair terms or loopholes can negatively affect your experience with the site. Always see the terms of use of a bonus offer before signing up and claiming it.  

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Payment Methods

Deposits and withdrawals are of utmost importance when it comes to checking out a gambling site. You have to check if the available options are feasible for you. Also, check for any payment restrictions. Some sites may have withdrawal restrictions or if there payment method exclusions. Your funds need to be secure at all times, which is why this aspect is vital.  

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Customer Service

If you happen to run into any issues at a betting site, you'll want to be assured that you're getting top-tier customer service to help you out. Be on the lookout for 24/7 assistance, especially for live chat, however, email and phone service are also good alternatives. Several of our listed sites offer quick assistance.

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Odds and Markets

Having a diverse selection of betting odds Love Island and markets is essential when selecting a betting site. Be on the lookout for a wide range of markets and odds with competitive prices. As betting experts, we also like to see that there is inclusive coverage of all other sports, not just limited to Love Island. 

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Additional Features

With years of experience in the field, we like to see that beating sites go out of their way to offer a prime user experience with their extra features. We value bookmakers that offer popular add-ons such as early cash-out, live streaming, and in-play betting, among other features. The more of these functionalities we can spot, the better we rate the betting site.

Considering everything, you can start betting immediately on your desired markets with the right betting site. Be sure to check every part of the bookmaker before you sign up and get a bonus.  

How to Bet on Love Island

Not sure where to start Love Island betting? All you will need is a laptop or mobile phone, and read the below guide as we walk you through these simple steps:

  1. Start by selecting a reliable and trustworthy betting site with Love Island markets. You can start with our recommendations, as we only list licensed bookmakers.
  2. You will then need to create an account and provide the necessary information and steps to verify the account. 
  3. Deposit funds into your betting account with your preferred payment method.
  4. Proceed to the Love Island betting section on the site or app.
  5. Take the time to explore the Love Island betting markets and research the contestants.
  6. Decide on your predictions and place your desired betting options and stake amount.
  7. Double-check your bet before confirming, and now you monitor it as it progresses.
  8. If your prediction is going well, you might have an option to cash out earlier. This depends on the betting site.
  9. Successful bets can now be withdrawn using the available payment methods.

Remember that betting has an element of risk, and the outcomes are never certain. Ensure you are gambling responsibly and within your means. You can always set limits on your bets as a precaution. 

Popular Love Island Betting Bonuses

Punters can take advantage of bonuses and promotions at top betting sites in Ireland. Especially new joiners can use welcome bonuses, which come in different formats. We will be outlining the most popular types of bonuses when it comes to Love Island betting. As usual, we advise that the terms and conditions are read to ensure any restrictions or requirements (like minimum odds, market restrictions, wagering requirements, etc) are understood for the specific bonus being claimed. 

Free Bets

Free bets are among the most popular bonuses that betting sites provide, and they deliver what they promise. Free bets are a type of promotion where a bookmaker will provide betting credits for punters to use instead of placing wagers with their real money. More often than not, free bets would be awarded once a qualifying bet with a minimum stake is placed.

Money Back Bets

Also known as bet refunds, money-back bets work similarly to cashback bonuses in casinos. Your stake would be refunded if your qualifying bet is not successful. For example, if you place a bet on your predictions for the next Love Island contestant to be dumped and the bet does not pan out, your stake will be returned as a credit. This credit can then be used for another bet on the site. 

Match Deposit Bonuses

Matched deposit bonuses are a great way to boost your bankroll. Basically, a betting site would 'match' the initial deposit in the form of a percentage up to a specified amount. These percentages will range from 50% all the way up to 200% or even 500%. Since this is a form of bonus credit, the amount awarded cannot be withdrawn as real money. However, it can be used to place bets instead of your money. When it comes to sports sites, these match deposits are less common in comparison to free bets.

How to Win Big by Betting on Love Island?

You can find plenty of tips from online betting forums on Love Island. However, the best way to bet safely is by keeping up with the latest drama and staying up-to-date with the latest events in the show. A reality TV show like Love Island has a few betting markets to choose from, and the only way to wager safely is to see how each contestant behaves throughout the show.

For instance, if you wager on the Top Male of the series, then your best chance is to bet on the winning couple who will be crowned at the end. The Top Male bet will net you a win regardless of who their partner is since your pick will still be the crowned winner even though their partner may have changed at a certain stage.

Wagering on the winning couple will help you secure a profit, and you can do this by looking at the signs and estimating which contender will be the crowned winner since the winner is also the Top Male. The same principle applies to the Top Female betting market as well.

The Winning Couple bet is straightforward; you only need to wager on the contestants who will win the Cash Prize at the show's end. This bet requires correctly guessing and following the votes and the drama to figure out which couple is bound to win the show. It makes you an outright winner for Love Island winner betting.

Love Island TV show - logo on the smartphone screen.

Love Island Betting Tips

Here are some love island betting tips to keep in mind:

  1. Keep an eye out on social media: You will find plenty of Love Island discussions on social media. Stay updated by tracking these; how people converse about scenarios will help you make informed bets.

  2. Check odds and compare: With the show's ongoing drama, situations will change quickly. Bookmakers will interpret these scenarios differently, and so it will reflect on the odds. Have different accounts for easy comparison of the best odds offered.

  3. Make use of promotions: You might not find Love Island bonuses, but there are plenty of general bonuses, such as free bets, that can be utilised for Love Island betting. Free bets are a good choice for Love Island betting on an outright market; cover your bases even with constantly changing odds.

  4. Be unbiased in your choice: Backing your favourite couple might not always be your best bet since they might not always be the most likely to win. Whether betting on Love Island or in general, it's important not to get emotionally involved.

  5. Wait before betting: As fans can tell you, the first of the Love Island couples don't usually make it to the show's end. Wait a bit until couples are a bit more established, as you never know where the drama might take the show's direction.

How to Make Sense of the Drama in Love Island?

Being a reality TV show, Love Island involves a lot of drama, which is the show’s main attraction. There is bound to be drama and other dramatic moments on the show, making it appealing to many viewers watching from home. Although the show’s dramatic moments are entertaining for the viewers at home, they can be used by bettors to decide whether to bet or not.

Contestants on the show can vote to change their partners for another or vote others off the Island. This sparks controversy and tension, which piques the interest of those watching. Keeping track of the drama will tell you which couple is on its way to becoming everyone’s favourite and who will be the series's Top Male and Top Female.

The drama between couples can also tell you whether they will switch partners. Additionally, if you follow the tension, you can make a calculated guess on which contestant will be evicted from the villa, depending on the drama. 

Love Island odds can fluctuate depending on the drama as well. The favourite couple may not remain the favourite for long or get evicted from votes. That is why it is essential to follow the series and keep up with the latest drama on the air.

Previous Winners of Love Island

  • Season 1: Max Morley & Jess Hayes

  • Season 2: Nathan Massey & Cara De La Hoyde

  • Season 3: Kem Cetinay & Amber Davies

  • Season 4: Jack Fincham & Dani Dyer

  • Season 5: Greg O'Shea & Amber Gill

  • Season 6: Paige Turley & Finn Tapp

  • Season 7: Millie Court & Liam Reardon

  • Season 8: Ekin-Su Cülcüloğlu & Davide Sanclimenti

  • Season 9: Sanam Harrinanan & Kai Fagan

  • Season 10: Jess Harding & Sammy Root

Final Thoughts on Love Island Betting

Love Island is a popular reality TV show that offers entertainment and various betting opportunities for fans dabbling in betting. Winning big requires patience and carefully following the tension and drama that occurs during the show. The show's odds tend to fluctuate due to the dramatic shifting moments and contestant behaviour. Remember to sign up with a reputable betting site right for you and bet safely. Who knows, you might win a decent sum while enjoying the process.

Love Island Betting FAQs

Who are the favourites to win Love Island 2024?

There's no information available yet.

Can you put a bet on Love Island?

You can place a bet on Love Island from an online bookmaker. Create an account with a reputable betting platform and place your bet on any Love Island markets.  

What are the most popular Love Island bets?

The most popular bets are made on who will be eliminated and which couple will win the cash prize. 

How much can I win from Love Island betting?

Bookies take as many large bets as needed on Love Island. It is possible to win €50,000 from betting on any Love Island markets.  

How can I know a bookmaker has good value for the odds of Love Island betting?

The positive value of odds is reflected when the probability to win a wager is greater than what the bookmaker’s odds suggest. A bet that is less likely to win than its odds suggest has a negative value.

Where is Love Island filmed?

Love Island 2024 is set to be filmed in South Africa.

Is Love Island show scripted?

Contrary to this belief, the show is not scripted at all. There are more than 20 contestants on the show and drama is bound to happen to lead to tension and unrest among the contestant at times.

What is the prize money of Love Island?

Crowned winners of the show will be awarded £50,000 - around €57,000.

What is the minimum amount I can win from Love Island betting?

The minimum amount of money you can win from betting on Love Island ranges between €5,000-20,000 though it is not the final amount. 

Sportsbook Expert
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Siobhan Aslett

Irish Sportsbook Specialist

Sports & sportsbook expert of 8 years. Specialising in a subject close to her heart, sports, Siobhan informs online sports betting fans about the latest news & best sports betting sites.

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