Ban on Gambling Advertisements

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This page is written by
Siobhan Aslett
Siobhan AslettIrish Sportsbook Specialist
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Rebecca Mackay
Rebecca MackayHead of Content
According to our Editorial Guide

The professional body for psychiatrists in the Republic of Ireland has called for a complete ban on gambling advertisements in sports from as early as January 2021

The Big Ban

In publishing its Gambling Disorder Position Paper, the College of Psychiatrists of Ireland revealed that there was overwhelming evidence linked to a connection between the high volume of betting advertisements and an increase in problem gambling.The report pointed towards measures such as an immediate, outright ban on advertising and the introduction of dedicated treatment pathways are necessary to tackle what it considers to be a budding public health crisis. The CPI said anecdotal information from Consultant Addiction Psychiatrists indicates a concerning rise in gambling disorders referrals amid global lockdowns, due to isolation, more opportunity to gamble while working from home and higher levels of targeted online advertising.

Expert Opinion 

Professor Colin O’Gara, the lead author of the paper, said: “We cannot continue to ignore the links between problem gambling and the current high volume of betting ads – be that in traditional TV ads or on team jerseys and side-line banners. Betting has become strongly linked with the enjoyment of sports. We are normalising gambling as a behaviour.

“Much like tobacco, in 10 years I think we will look back on the proliferation of gambling advertising in sport and entertainment and ask ourselves how we let it get so out of control. Currently gambling advertising in Ireland is much too common and, critically, occurs before the adult television watershed.”

The new paper, created by the Faculty of Addictions Psychiatry of the College, shines a light on the urgent need in Ireland to tackle gambling disorder through a productive range of methods including  education, legislation, tighter advertising controls and of course, treatment services. Ireland is due to gambling ombudsman in 2021 which will have the powers to regulate gambling operators and advertising channels. The paper comes after alrming figures on adolescent gambling habits was recently published The European School Survey Project on Alcohol and Other Drugs in 2019, which show that when compared to their European counterparts, Irish 16-year-olds have significantly higher rates of gambling.

The Figures 

This study showed that 37% of 16-year-olds use slot machines compared to a European average of 21%, with 61% participating in sports betting compared to 45%.

Speaking in relation to these findings, Dr William Flannery, CPI president, said: “The impacts of the global pandemic have been felt harshly by those struggling with problem gambling. Key drivers in the development and relapse of an addiction include loneliness, isolation and boredom – all unfortunate side effects of the necessary social distancing restrictions put in place to stop the spread of the virus since last March.

“Even in the absence of live sports, people are finding it difficult to avoid triggers, with increased visibility of online gambling ads and the rollout of new betting platforms. We need to support people with tighter controls and responsible gambling measures inbuilt in the industry.”

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Siobhan Aslett

Irish Sportsbook Specialist

Sports & sportsbook expert of 8 years. Specialising in a subject close to her heart, sports, Siobhan informs online sports betting fans about the latest news & best sports betting sites.

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