EveryMatrix Partners with Fitzwilliam Sports in the Irish Market

The Dublin-based firm first launched in 2021 as a high-limit bookmaker, and it has enjoyed considerable success since, recently spending £325,000 on a spot in the betting ring at next month’s Cheltenham Festival. 

This move will now see the firm branch out into the mass market, with their new platform ‘Fitzbet’ offering an online sportsbook and casino product on desktop and mobile devices. 

This will be facilitated by EveryMatrix, which boasts one of the world’s largest libraries of aggregated gaming content. Alongside hosting the platform, the firm will provide proprietary player account management and payments, as well as bonus and affiliate platforms via its in-house managed services.

Group CEO and Co-Founder of Everymatrix Ebbe Groes commented: “It’s a privilege to support FitzBet as they launch online for the first time”.

“They’ve placed their trust in us and our technology to grow their digital revenues, and we’re proud to provide the advanced platform technology, tools, and services to help them further expand in both Ireland and the UK.”

FitzBet Director Paul Byrne shared Groes’ sentiment. He said:

“This is a significant step for us. Thanks to EveryMatrix, we have the technology and support we need to take our service online and to continue delivering the trusted, high-quality experience our clients are accustomed to. We are excited for what’s ahead.”

This move is the latest part of EveryMatrix’s global expansion strategy, which saw them grant access to its turnkey platform technology to leading South African operators in recent months. Meanwhile, in New Jersey, the platform provider has granted Ocean Casino Resort’s betOcean brand access to more than 445,000 titles from over 360 developers.

It’s not just FitzBet that will benefit from this landmark partnership. Headquartered in Malta, EveryMatrix will use this opportunity to take root in the UK and broaden its presence in the newly-regulated Irish market.

Together, Fitzwilliam Sports and EveryMatrix possess both inside and outside perspectives on the Irish betting sector, which will help them shape their corner of the market in the years to come.