Vesna Mihajlovic - Head of Content

Nationality	Serbia
Experience	5Years
Alumni Of	University of Novi Sad
Degree	Master's Degree in Psychology
Lives In	Novi Sad

Who is Vesna Mihajlovic?

Vesna Mihajlovic recently took over as Irishluck's Head of Content. She brought with her 5+ years of experience in Search Engine Optimisation (SEO), and a range of related research and analytical skills. The team at Irishluck has welcomed this injection of experience and expertise. With a background in counselling and occupational therapy and a Masters Degree in Psychology, Vesna has a lot more to bring to the table than her considerable skills in writing, editing and content creation.

As Head of Content, Vesna is responsible for the creation and and management of all content initiatives at Irishluck. This includes strategic development, content planning, day-to-day operations, and giving the final confirmation that content is ready to go live on the website. In a typical day, Vesna will liaise with all team members (ensuring every voice is heard). Hers is a hands-on role, so she will be fact-checking casino reviews, articles for the blog or Learning Hub, news pieces, and anything else that is submitted for publication on Irishluck.

In 2024, Vesna was awarded the prestigious Poynter ACES Introductory Certificate in Editing & Fact-checking Fundamentals with IFCN. Graduates of this course have the skills to act as advocates for information integrity – something we take very seriously at Irishluck.

Vesna’s Role at Irishluck

The role of Head of Content is a mixed bag of management responsibilities and practical application of analytical skills. Here’s a closer look at Vesna’s day-to-day activities.

Fact-Checking

Before publication to the site, all information included in a submitted article must be verified. The onus is on the writer to ensure the facts in an article are from a reliable source, but the buck stops with Vesna – which is why she has created an editorial process:

Information Verification: Where Learning Hub guides, casino reviews, gambling articles and other pieces of content rely on facts, Vesna will cross-reference sources to ensure authenticity.
Evaluating Sources: Vesna is highly media literate and skilled in assessing the credibility of sources. Reliable sources are shared with the other writers and editors.
Error Correction: One aspect of the Head of Content role is to advise the team on error correction and give suggestions on how to avoid repetition of errors in the longer term.

Research Skills

Vesna has developed a four step approach to research that ensures content is relevant in a fast-changing industry.

Exhaustive Analysis: Vesna reads extensively on subjects related to online gambling. The aim is to understand industry developments and player preferences through an analysis of journal articles, market reports, and regulatory updates.
Data Gathering: Every day, Vesna collects data from her reading and adds the verified sources into our database – a collective resource our writers and editors can access.
Content Improvement: Research from industry publications and related sources (such as government reports or academic journals and podcasts) are used to enrich content. Articles that include valuable insights, the latest statistics, and expert quotes, add credibility to content published on Irishluck.
Emerging Topics: Vesna monitors trends in the online casino industry. Identifying new topics of interest as they emerge allows Irishluck to provide relevant content to potential players who are seeking reliable information.

Editorial Principles

Vesna has put in place a strict Editorial Principles policy at Irishluck. This ensures that the content presented all meets the same high standard. As Head of Content, Vesna is responsible for:

Content Development: Vesna liaises with Irishluck's writers to ensure they create content that is helpful, reliable and engaging. The content development process involves analysing topics, testing strategies, and writing and updating briefs for our writers to work from.
Editing and Proofing: Vesna reviews submitted content to make sure articles meet editorial guidelines for clarity, grammar, and tone of voice.

Quality Assurance: Responsibility for final reviews lies with Vesna. She ensures that each article is polished prior to publication on the website. If a writer has written a phrase that fails tests for legal compliance, or misses the mark in terms of best SEO practices, Vesna will spot it and make sure it is corrected before publishing.

Vesna’s Certifications

Vesna Mihajlovic's IFCN certificate

What Is It Like Working Alongside Vesna Mihajlovic?

The management responsibilities of the Head of Content role mean that Vesna is in regular communication with her team members. She operates an open door policy and believes that everybody brings value to the team.

Vesna has been an incredible addition to Irishluck as our new Head of Content. She brings clarity and direction to everything we work on, while still being approachable and collaborative. What I admire most is her ability to balance big-picture strategy with real attention to detail - whether it’s refining our voice, improving workflows, or making sure our content genuinely helps readers. You always feel confident moving forward with Vesna at the helm.

Siobhan's Author Page

I’m really glad Vesna stepped into the Head of Content role. Her leadership has already raised the bar across the team. She has a strong understanding of the gambling space, a sharp editorial eye, and a clear focus on accuracy and responsibility. Vesna sets high standards but supports the team every step of the way, which makes producing quality content both easier and more rewarding.

Cameron's Author Page

Copyright Protection: Safeguarding Our Content

We take copyright seriously at Irishluck, respecting the hard work and effort our writers put into their content. Our fact-checking process is rigorous, and the DMCA protects our material.

casino bonuses online casinos ireland

Contact Vesna

Reach out to Vesna via email or LinkedIn.

E-mail