Expected Value (EV) is the average amount you can expect to win or lose per bet over the long term. It doesn’t predict short-term results, but instead shows what can happen over many bets based on a game’s odds. Playing with this in mind is a strategy that allows bettors to make informed choices on which games are worth their time and can hypothetically lead to more wins over the long-term.
Whilst wins aren’t guaranteed, staying informed whilst gambling is favourable for both you and your wallet. In the short-term, you may experience a few more wins, but in the long term, you’ll find that betting based on EV saves you money, as you aren’t betting blindly.
One thing that players frequently overlook is just how important casino offers are in rebalancing the edge that casinos tend to have. In this article, that’s exactly what we’ll cover and get you up to speed on the best EV casino bonuses.
What Are EV Casinos?
EV casinos are online casino platforms where you can calculate the long-term average return from every bet you make. While this isn’t guaranteed, the calculation can help you gain an idea of what you should expect to win or lose in a game.
Having a positive EV (+EV) will result in you winning money from playing the game for an extended period of time, whilst a negative EV (-EV) means you are likely to lose money. While most casino games are designed to have -EV, so that the casinos can make money, +EV is sometimes possible via bonuses, promos, or cashback. These are known as positive EV casinos. This is but one of many reasons why slots in iGaming should be done for entertainment and not as a money-making process. That being said, understanding EV can help you further understand slots themselves.
Casino RTP explained and the house edge: Two other key features to keep in mind with EV are Return to Player (RTP) percentage and house edge. RTP (Return to Player) is the hypothetical percentage of wagered money that a game is theoretically expected to return to players over the long term. On the other hand, house edge is the inverse of RTP, being the percentage of your funds that the casino retains.
You can often find a game’s RTP in the paytable or information section, and from there, you can figure out the house edge too. The average RTP is around 96%, meaning a typical game returns €96 for every €100 wagered. The remaining 4% (€4) represents the house edge, which is the casino’s built-in advantage.
How Does the Type of EV Impact Players?
Theoretically, EV directly impacts a player’s funds by determining if a player makes or loses money. If an EV calculation is positive (for example, +10%), then the player will hypothetically make money. While this is rare, it’s not impossible to see, especially with casino offers.
Negative EV, which is far more common, means that you are expected to lose money over time when playing a game. While iGaming shouldn’t be seen as a way to generate profit, understanding this can help players estimate potential losses before playing a slot. This, in turn, supports better strategic decisions, including identifying which games are worth playing.
Finally, Neutral EV is where you don’t make money on the game, but neither does the casino. In this instance, each party breaks even. This is less common than negative EV, but when it’s found, you can hypothetically spin and over a long period of time see 100% of your funds returned to you.
Check out the table below as a good way to keep track of the EV types.
| EV Type | Player Impact |
|---|---|
| Positive EV | Players make money |
| Negative EV | Players lose money |
| Neutral EV | Players break even |
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Best EV Casinos
With this in mind, what are the best casinos when looked at through the lens of EV? Well, we’ve compiled a list of the very best that IrishLuck has to offer. You can find all the details down below.
1. Mafia Casino
First, we have Mafia Casino, a grand online casino with a stylish gangster theme. This platform includes over 12,000 different games to choose from, a VIP rewards scheme containing five different levels full of rewards and plenty of cryptocurrency payment options. While players might find the maximum of €5,000 per withdrawal a little restrictive for larger wins, there’s a lot to enjoy at this new online casino.
2. HappySpins Casino
Next up is HappySpins Casino. This site itself was designed for mobile compatibility, resulting in a seamless transition from desktop to mobile platforms, great for any players looking to enjoy their gaming experience on the go. Combined with a welcome offer of a 200% deposit match bonus up to €200, HappySpins Casino has a lot to offer players. That being said, there’s no loyalty programme to speak of and there’s a €1,000 maximum withdrawal limit. Players who are after a loyalty scheme full of rewards and high withdrawal amounts may be better suited to another casino.
3. BetLabel Casino
BetLabel Casino has a low minimum deposit of only €10. This is half the size of the usual minimum qualifying deposit of €20, so players can activate the offers for much less. The welcome package itself sits at a maximum of €1,500 and 150 free spins on your first four deposits. The site could improve by adding more responsible gambling tools and bonuses, but if you’re after plenty of payment options and a games library of over 8,000 different titles, BetLabel could be the casino for you.
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4. Lukki Casino
Lukki Casino takes you to a tropical paradise full of Irish charm. This new online casino features over 14,000 different games for players to choose from. There are plenty of promotions to enjoy, too, as Lukki Casino grants bettors access to ten different bonuses. However, the site does enforce a maximum win limit of €50,000 for regular players and €100,000 for VIP players. This, combined with a daily withdrawal limit of €4,000, can feel quite restrictive.
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5. X7 Casino
The cyberpunk aesthetic of X7 Casino is a visual treat for Irish gamblers, with the casino being adorned in vibrant colours and a futuristic feel. But X7 isn’t style over substance, as this casino has an array of great features. The casino boasts a wide variety of payment options for both fiat and cryptocurrency payment methods and 10 different promotions for players to enhance their gameplay. However, the fiat payment methods are attached to a minimum withdrawal limit of €100, so more casual players who prefer to make frequent withdrawals in smaller amounts might prefer to look elsewhere.
6. BetBeast Casino
Players who are looking for a casino with a grand loyalty programme need look no further than BetBeast Casino. This online casino includes a loyalty programme with over 50 different levels, with exciting rewards unlocked at each stage. Players can look forward to cash prizes, free spins, cashback deals and weekly deposit match bonuses. Alongside this scheme, BetBeast offers a VIP club, where players can receive even more continuous rewards. This casino may be better suited for more casual players than high rollers, however, as there’s a maximum withdrawal limit of €2,500 per week.
7. Vegas Now Casino
Another huge collection of games here, as Vegas Now Casino offers over 14,000 of them from 120 software providers. But the generosity doesn’t stop with the number of games, as Vegas Now includes 11 different promotions and a loyalty scheme. The casino lets players claim numerous bonuses beyond the welcome offer, making it a highly rewarding casino for loyal bettors. The welcome bonus itself is very generous, offering up to €8,000 and 500 free spins. However, despite these impressive perks, some players might have been hoping for more responsible gambling features than it currently offers.
8. Slotbox Casino
Slotbox Casino stands out for its fantastic loyalty scheme. The programme details seven different tiers, each crammed with rewards. These include level-up rewards, impromptu bonus drops, birthday bonuses, lower wagering requirements and weekly cashback offers. Levelling up to the platinum tier of the scheme will grant you access to redeem up to €2,000 in cashback. While this casino offers some fantastic promotions, it’s not the most creatively designed site. However, its more generic design is more than made up for by its generosity, as this casino is the definition of substance over style
9. Spinzen Casino
Fionex Holding LTD’s Spinzen Casino is a creatively designed site based on a unique theme. This casino is visually inspired by the Japanese myth of the Kitsune, a fox trickster spirit. Basing the casino on something like this myth leads to a design that stands out against a crowd of black backgrounds and bland logos seen at competitor sites. It’s just more fun! But the fun doesn’t stop there, as Spinzen Casino has a loyalty programme with 100 different levels and loads of rewards. While the site does have the higher-than-average 45x wagering requirements attached to most of the promotions, the positives of Spinzen Casino far outweigh the negatives.
10. bet365 Casino
bet365 Casino offers players a fantastic iGaming experience, with a challenge available six days a week! These involve giving you rewards like free spins or free live casino bets through wagering specific amounts on certain games. These are evergreen, too, so you can complete these every week for loads of free spins. bet365 is also a licensed sportsbook provider in Ireland and offers one of the best on the scene. Unfortunately, this isn’t the platform for fans of cryptocurrencies, as bet365 only provides fiat payment methods. However, for fiat heads, there are plenty of aspects to enjoy.
Min €10 in lifetime deposits required. Offer must be claimed within 30 days of registering a bet365 account. Reveal prizes of 5, 10 or 20 Free Spins; 10 spins on Free Spins reels available within 20 days, 24 hours between each spin. Max. prize, game restrictions, time limits and T&Cs apply. This Referral Code is used for marketing/tracking purposes only
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Best EV Casinos on Irishluck Compared
Above, we’ve seen some of the best EV casinos Irishluck has to offer. Now, let’s get into how they compare against each other.
Unlike a slot’s expected value (EV), a casino site’s overall EV is not determined solely by the slot’s RTP or the house edge. Wagering requirements attached to withdrawals and the quality of promotions also play a significant role. High wagering requirements, for example, can reduce the amount of winnings you actually take home. On the other hand, a casino’s bonus features, often called ‘EV drivers,’ can increase EV. For instance, cashback bonuses or other promotions can boost the funds you earn, raising the site’s overall EV.
With this in mind, let’s check out the table below to find out how our top sites compare against each other in terms of wagering requirements, EV drivers and the real impact the site has on EV.
| Casino | Wagering | EV Driver | Real Impact |
|---|---|---|---|
| Mafia Casino | 35x | Cashback | Best loss reduction |
| HappySpins Casino | 30x | 10% cashback | Strong EV boost |
| BetLabel Casino | 35x | Game Flexibility | Stable EV |
| Lukkki Casino | Medium | UX + game access | Stable EV |
| X7 Casino | Medium | Fast payouts | Better bankroll management |
| BetBeast | Medium | Fast payouts | Solid baseline |
| Vegas Now | 40x | No Carryover | Volume EV |
| Slotbox Casino | 35-40x | No Deposit Free Spins | Medium EV |
| Spinzen Casino | High | Big bonus | Lower EV |
| bet365 | Low | Low wagering | Low but safe EV |
EV vs RTP vs House Edge
So what's the exact calculation to determine EV and how does it work against the house edge? This starts with picking a game from your chosen casino and taking a look at its RTP. As mentioned above, a game with an RTP of 96% will hypothetically return 96% of your wagered funds to you, after playing through the game for an extended period of time. If you wager €100 on the slot, then this would result in a theoretical loss of €4. This €4 or 4% of your wagered funds is the house edge and is calculated by subtracting the game’s RTP from 100.
When trying to find the highest EV, players should look for the highest RTP they can find, as this will theoretically see the most of their funds returned to them. You can think of this like the casino house edge vs EV.
| Metric | What it Means | Player Impact | Example |
|---|---|---|---|
| EV (Expected Value) | Player wins/losses over time | Plus or minus | A slot with 96% RTP = - 4% EVFor every €100 wagered → expected loss = €4 |
| RTP (Return to Player) | % returned to players | Higher = better | 96% RTP on a slot game |
| House Edge | Casino’s advantage | Lower = better | 4% edge |
EV Influences Game Choice
Prioritising EV essentially means choosing high RTP casino games. The best options in this line of thinking are blackjack, roulette and higher RTP slots like Blood Suckers. Blackjack sits at 99% RTP, with many different versions of the game having a house edge of less than 1%. This is because players usually have an optimal strategy when playing blackjack. This doesn’t guarantee that you win all your hands by any means, but learning the strategy and knowing when to stick or twist on specific hands will definitely help the amount of funds returned to you. An RTP as high as 99% makes blackjack a much better choice for players trying to maximise EV and should definitely be considered when picking what to play.
Roulette is another fantastic option for high EV gameplay. This is due to the game having 50/50 chances on wins, if you’re betting on options like red or black and odd or even. However, the European version of roulette features a single zero space that doesn’t count as odd or even nor black or red. The zero space then lowers the RTP of the game. The US version of roulette has two zero spaces, which significantly reduces the game's RTP and should be avoided by players looking for the highest EV.
Slots, on the other hand, work without strategy and are high-variance. This means that, unlike blackjack or roulette, there aren’t any specific techniques that you can master to increase your chances of winning; you’ll just have to roll the dice. However, you can find slots that have a higher RTP than others. You can find a list of these here:
NetEnt’s Mega Joker: 99% RTP
NetEnt’s Blood Suckers: 98% RTP
Thunderkick’s 1429 Uncharted Seas: 98.6% RTP
Wizard Games’ Fruity Friends: 97% RTP
Playing these types of games will give you the highest EV possible. Players who are looking to play high EV gameplay need to watch out for games with a high house edge and poor bonus contribution. These will all lower the EV on selected games and offer a more varied and random experience.
| Game | RTP | EV Impact |
|---|---|---|
| Blackjack | -99% | Very low loss |
| Roulette | -97.3% | Moderate Loss |
| Slots | 94-97% | Higher Variance |
Pros & Cons of EV Casinos
- ≥ Better long-term value
- 💥 Lower effective losses
- 💸 Smarter bonus usage
- ⌛ Requires patience
- 🪜 Not a 'get rich quick' scheme
- 📊 Variance still applies
Whilst playing based on EV can lead you to make informed decisions that lead to better long-term results, it isn’t without negatives as well as positives. The practice requires an amount of patience, as results aren’t immediate. EV is not a way to 'get rich quick' or to swindle casinos like in an Ocean’s film; it’s just a way to make your betting more informed and ultimately more fun. Variance is very much still in play and even if you start taking EV into account when you play, you will still find yourself losing.
On the other hand, playing slots with higher EV can be better in the long run, due to you only playing games with higher EV. This would theoretically result in lowering your losses and increasing how frequently you win. By putting this into practice, you’re then able to make smarter uses of bonuses, as you’ll have the best chance of turning extra funds into withdrawable amounts.
Who Should Play at EV Casinos?
Expected value casino gameplay is better suited to bonus hunters and high rollers, as opposed to casual and newer players. This style fits the type of player who is looking to pour a lot of their time into learning game strategies and analysing slots. More casual players may find this too complicated or a lot to learn all at once. However, enfranchised players are more likely to already know parts of this line of thinking and will be more interested in extracting the most from their play.
Our Expert's Final Words: Real Player Impact
An EV gambling strategy separates playing blindly from informed gambling. The strategy doesn’t guarantee a profit or wins, as both house edge and random chance still exist, and gambling is never risk-free. But understanding the EV from games or casinos can reduce your overall losses by enabling you to get an idea of what you can expect to see by playing a game for a long time. As you’re hypothetically reducing the amount of funds that you’re losing, this strategy can extend the amount of time you get to play at casinos. If you’re losing less, then you’ll be able to make your budget stretch. What type of bettor wouldn’t like the sound of that?
Losing less frequently affects the amount of value that you can get from bonuses. As you’ll potentially be playing more often and using more funds, this will enable you to complete wagering requirements faster and have quicker access to withdrawing bonuses. Players who frequently use the EV strategy will have a better chance at fulfilling bonuses and being able to redeem them. These benefits all come from EV gambling being a smarter process for betting, as it gives players the information to figure out what games are worth their time and what they can expect to see in return.
FAQs
If you’re after more information on EV and how this can improve your betting experience, then take a gander at these handy questions.
What is EV in casinos?
EV in casinos is the expected value that you can hypothetically earn from playing at a casino. It takes into account factors, such as a game’s RTP, the house edge and additional factors, such as wagering requirements and bonuses, to determine how much of your funds you can expect to win back or lose through playing over an extended period of time.
Can Casinos be +EV?
No, casinos are designed to be EV negative in order to make money. This is the house edge. However, a casino doesn’t need to be EV positive for you to make better use of your budget and see long-term benefits.
Which Games Have the Best EV?
The games that have the best EV are the ones with the highest RTP percentage. This includes blackjack, European roulette and some slot games.
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An online casino expert of 12 years, Cameron Murphy knows the ins and outs of Irish online casinos. Cameron specialises in online casino reviews, gambling regulations, and providing quality content on online casino games.
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