Swedish online slots specialists, Play ‘n Go, have announced the appointment of Stuart Trigwell as their UK Sales Manager in a move that is designed to further bolster their presence and growth in the UK market.

The company has also recently opened a central London office and has begun recruiting for their London development team, with positions which include mathematicians and concept art designers. Play ‘n Go, which currently partners with UK brands Bet365, BetVictor and Unibet, sees their premium games performing strongly in the UK market.

“This is an exciting time for Play ‘n Go as we look to grow our commercial and staffing presence in the UK, where we see our games perform very strongly,” stated Johan Törnqvist, chief executive of Play ‘n Go.

“Stuart is a key part of this strategy.,” he added. “His previous high-level experience working with and for leading operators, as well as within the supply sector will be invaluable going forward. But, his appointment will be the first of many as we have big plans to stamp our mark on the UK market.”

Trigwell comes to Play ‘n Go with eight years’ experience in the online gaming and sports sponsorship sectors, including his latest position which he held from 2015-2017 as UK Sales Director at virtual sports provider, Global Bet. At Play ‘n Go, he will be responsible for leading UK industry commercial partnerships for the company, a key area of Play ‘n Go’s growth strategy.

“I’m excited to be at such an innovative company who have continued to set the industry benchmark in recent years,” commented Trigwell. “I’m really looking forward to shaping our UK presence in the coming years as we continue our ambitious expansion plans.”