Siobhan Aslett23.02.2017

International online bookmaker operated as a subsidiary of Celton Manx, SBOBET, has extended its betting partnership with Ireland Premier Division champions Dundalk Football Club for an additional two years.

The initial partnership was agreed upon at the beginning of the 2016 season and this extension will see the SBOBET brand promoted through the club’s football matches which are played in their 500-person capacity home ground Oriel Park in Dundalk, County Louth.

“For SBOBET to have agreed to a further two years as our official betting partner is excellent news,” commented Martin Connolly, general manager at Dundalk. “Having the continued sponsorship of such a worldwide respected name as SBOBET is a tremendous vote of confidence in the club and sets the tone for what I’m sure will be another great campaign for Dundalk.”

Through this deal, SBOBET will be able to expand its reach throughout the Republic of Ireland and has made it clear that they plan to support Dundalk community and social programs.

“We have been pleased to renew our partnership agreement with Dundalk Football Club,” stated Bill Mummery, executive director of Celton Manx. “This mutually beneficial partnership is seeing the SBOBET brand enjoy heightened exposure in the Republic of Ireland and aligns our name with a club which clearly has its sights set firmly on retaining its position as the reigning League of Ireland Premier Division champions.”

“We look forward to furthering our relationship with Dundalk and wish them every success for the coming season.”

This is not the first sponsorship deal for SBOBET. It has also been the official shirt sponsor of Cardiff City over the 2010/11 season and sponsored West Ham United until the end of the 2012/13 season. In February 2016, it became the principal sponsor of Wexford Youth for the 2016 season.