Siobhan Aslett01.17.2017

Ireland’s largest independent bookmaker, Boylesports, and Irish public broadcaster, RTÉ Sport, have extended their partnership for the broadcast of Irish horse racing across television, radio, online and mobile channels.

Under the terms of the agreement, Boylesports will continue its sponsorship of RTÉ Sport’s racing coverage, an extension of the agreement that began in 2014. This one-year deal will have Boylesports featuring in all racing coverage by RTÉ, including via television, radio and online. The bookmaker will also have presence on RTÉ’s In-Vision split-screen TV ads across all their racing coverage for Ireland.

“We are delighted to be able to make this announcement with Boylesports today,” stated Geraldine O’Leary, commercial director of RTÉ Television. “This continued partnership is a great endorsement of RTÉ’s Sport’s output and their powerful audience reach. Offering cut-through across all platforms under one brand is RTÉ’s unique offering to the market. Irish racing remains on terrestrial free-to-air television and Boylesports has secured a powerful association with Irish Racing across all of RTÉ’s market-leading platforms.”

Each year, RTÉ broadcasts 24 days of live Irish racing coverage via television, including racing days from major festivals. The live TV coverage is also simulcast on RTÉ Player throughout the Republic of Ireland.

Live broadcasting will include some of the biggest races of the year such as Boylesports Irish Grand National, the Irish Champion Stakes and the Irish Derby, as well as major festivals including the Christmas Festival at Leopardstown, Galway and Punchestown.

“We are very committed to Irish sport and this partnership with RTÉ cements Boylesports’ position as the biggest supporter of Irish racing,” announced John Boyle, chief executive of Boylesports.

“Horse racing fans across the land can be assured of top class action, both on the track and on the TV.”