Siobhan Aslett10.07.2017

Irish bookmaker, Paddy Power, has signed a five year agreement with Satellite Information Services’ (SIS) that will provide them with US horse racing coverage through a branded retail TV network hosted by SIS.

Paddy Power will become the first bookmaker to integrate Complex Automated Production (CAP), the new production technology from SIS, which provides improved flexibility and increased autonomy over specific schedules, as well as access to a greater variety of content for its operators.

“Paddy Power always aims to use the latest technology to ensure we’re providing our customers with the best product available, and SIS’s newly developed and innovative CAP is one of these tools,” stated Michael Ahearne, director of product and innovation at Paddy Power.

The fully branded Paddy Power TV service will be available throughout their network of retail betting shops and through this deal, Paddy Power aims to offer a more personalised live betting experience for its in-shop customers.

According to the bookmaker, in the short time that the new broadcasts have been available via Paddy Power TV, the feedback from customers has been overwhelmingly positive and they expect customers to benefit from the technology for “years to come.”

“This is a landmark detail in retail betting live pictures broadcasting, with our innovative new CAP technology able to offer Paddy Power a flexible and affordable branded TV channel for its customers,” said Paul Witten, commercial director at SIS.

“We continually strive to ensure that our products are relevant to operators’ needs, and recent technological advancements by SIS have allowed for a much more streamlined version of our retail TV channel broadcasts.”

“We are pleased that such a high-profile operator such as Paddy Power has chosen to implement it into their large retail estate.”