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NYX Strengthens its Position in the Italian Market via Eurobet Deal

Updated on: 04.01.2020 by Dermot Heathcote


NYX Gaming Group has signed a content deal with Eurobet.it that will strengthen its presence in the Italian gaming market. The agreement, signed between its Game360 platform and Eurobet.it, will see NYX launching its digital casino content by way of Game360 with the bookmaker.

Eurobet.it customers will now have acces to a wide range of NextGen casino game content, including some of their top titles such as Merlin’s Millions and Foxin’ Wins.

“Our games portfolio is the widest in the Italian market with more than 300 different casino games,” announced head of gaming at Eurobet, Alredo Melloni. “We continue to invest with new suppliers and NYX is the right supplier for our customer base.”

“Our partnership with NYX and Game360 has enabled us to offer our players the very best in multi-supplier casino content available.”

NYX acquired Game360 a year ago and has been expanding its list of operators that it has a content deal with since then. It has signed deals with 888, Betpoint and SNAI.

Just last month, NYX expanded within the Italian gaming market with a similar deal with gaming operator, Sisal, the second largest gaming company in Italy. It has become a popular supplier of gaming content with a large suite of more than 650 titles available, including slots games, table games, table poker, scratch cards, lottery and bingo games. NYX has one of the largest distribution networks in the online casino industry with more than 170 customers.

“We are really thrilled to be live with a great selection of our top performing games through Eurobet.it,” stated general manager for Game360, Andrea Guzzon. “Our portfolio offering supports Eurobet’s strategy to give their players the most comprehensive and engaging selection of mobile and desktop slot games certified for the Italian market.”