Irish broadcaster, TV3, will have exclusive rights to broadcast premium UK horse racing events in Ireland after signing a partnership agreement with Racecourse Media Group (RMG).

The four-year deal will take effect from January 1, 2017 and will allow Irish TV viewers access to up to 50 days of live UK horse racing every year. The events will be broadcast via TV3, as well as its sister channel 3e, both of which are owned by Virgin Media and will include premium races such as Randox Health Aintree Grand National Festival, Cheltenham Festival, Investec Epsom Derby and Royal Ascot.

“We are very much looking forward to an exciting new partnership with TV3 over the next four years,” announced Richard Fitzgerald, chief executive of RMG. “We are delighted that the UK’s best race meetings will receive such a prominent shop window in Ireland via TV3 and 3e. It means viewers will be extremely well-served in Ireland.”

Under the terms of the partnership, the free-to-air channel will also have broadcasting rights for the QIPCO Guineas Festival at Newmarket, QIPCO British Champions Day at Ascot, Al Shaqab Lockinge Day at Newbury. Qatar Goodwood Festival and Welcome to Yorkshire Ebor Festival at York.

“TV3 is delighted to be working with this fantastic racing portfolio,” stated Niall Cogley, TV3 Group Director of Broadcasting. “Cheltenham and Aintree are hugely important milestones in the Irish sporting calendar every year, but this new agreement represents so much more as it spans some of the most important international racing fixtures in the world with a wonderful mix of Flat and National Hunt festivals. To be able to offer 50 exclusive Irish terrestrial days on TV3 and 3e is great news for our viewers and for the TV3 group.”