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GoWild Selects Finnplay to Power New Gaming Platform

Updated on: 04.01.2020 by Cameron Murphy


GoWild Gaming has announced they will end their exclusive partnership with software provider, Microgaming and will switch to the privately owned Finnish gaming platform provider, Finnplay Gaming System, to power their new gaming platform.

With this new deal, the Malta-licensed gaming operator will hold developmental and operational rights to the Finnplay platform and will be able to expand its content offering with titles from the more than fifteen gaming suppliers that are available by Finnplay, including NetEnt, Microgaming’s Quickfire, Evolution Gaming, Scientific Games and Novomatic. The gaming content will be accessible via both desktop and mobile devices.

“Today’s online gaming customers expect instant access to the best gaming content on one platform without any hassle,” stated Itai Zak, chief executive of GoWild. “Finnplay’s solution improves the customer experience and, in the end, customer satisfaction, by providing marketing leading casino games for both web and mobile.”

“From the operator’s side, our business is now in our full control as Finnplay’s technology stack allows us to own the platform rights and further enhance the platform. We look forward to a long and productive partnership.”

GoWild, which was established in 2008, confirmed the end of its long-running exclusive partnership with Microgaming, in January and promised to relaunch its commercial services by Q2 2017. This is the first major partnership signed by Finnplay since the beginning of 2017.

“We are delighted to partner with one of Europe’s fastest growing casino companies and specialists that have been operating since 2009,” commented Martin Prantner, chief executive of Finnplay. “Our platform will allow GoWild Gaming to continue to accelerate its multi-product and multi-brand strategy with access to market-leading games content from over 15 providers such as NetEnt, Evolution Gaming, Novomatic, Scientific Games and Microgaming Quickfire titles.”