Independent bookmaker, Betway, will become the official betting partner of this year’s Grand National Festival after it signed a sponsorship agreement with Aintree Racecourse.
The three-year seven-figure deal allows the operator to expand its sponsorship portfolio of UK horse racing. The coverage of the Grand National Festival which takes place over three days from Thursday, April 6 to Saturday, April 8 will be added to their existing portfolio which includes the Champion Chase at the Cheltenham Festival.
Betway’s portfolio now includes the Grade 1 Betway Bowl Steeple Chase, Betway Aintree Hurdle, Betway Mildmay Novices’ Steeple Chase and Betway Mersey Novices’ Hurdle, as well as the Betway Handicap Steeple Chase.
“The Grand National Festival at Aintree is a hugely important race meeting and we’re delighted to be its new official betting partner,” stated Anthony Werkman, marketing and operations director at Betway.
“With the Betway Champion Chase in March, the Betway Lincoln on 1st April and now our sponsorship at Aintree, spring is going to be a very exciting time of year for us.”
In October, Betway became an Authorised Betting Partner with British Racing and has already signed a number of sponsorship deals, including the Grade 2 Betway Kingway Novices’ Chase and the Grade 2 Betway Kingwell Hurdle.
“We’re thrilled to welcome Betway as the new official betting partner of the Randox Health Grand National Festival in a three year deal,” announced John Baker, managing director of Aintree Racecourse. “We’re delighted that they have taken five high quality races over the course of three days, including the prestigious Grade 1 Betway Aintree Hurdle, the feature race of Grand Opening Day on Thursday 6th April.”
“In addition to Betway, we look forward to working with a new, exciting headline sponsor in Randox and a new and respected broadcast partner in ITV racing.”