Gibraltar-licensed betting operator, BetVictor, is looking to turn around its marketing division and strengthen it in time for major sporting events this coming summer. The company has appointed a number of new senior members of staff with the aim of making the company “more digitally oriented and data-driven.”
Lars Fulle has been appointed the company’s new head of marketing, while Marla Wisniewska will take up the role of digital marketing manager. They will join the fast-growing team of senior staff which includes Shane Stafford who came to BetVictor from Paddy Power to become the head of brand and creative and Kris Marshall from Gala Coral who is the new head of business intelligence and analytics. The team is headed by chief marketing officer, Anton Bell, who previously held positions at Gaming Edge Associates, 888 and Betfair.
These appointments are part of BetVictor’s goal to strengthen their marketing team before major sporting events of the summer, such as the Euro 2016 Football Championship. The appointments also follow this week’s launch of their Million Pound Goal campaign.
“We are delighted with our new hires and the restructuring within the team,” announced chief executive of BetVictor, Andreas Meinrad. “The aim was always to have the team in place in order to maximise our key projects this summer, especially The Million Pound Goal.”
“Lars and Marla have the necessary skills and experience needed to complement our existing marketing team and they have already made their presence felt.”
Fulle previously held the position of vice president of online marketing at online lottery operator, Lottoland and comes to BetVictor with more than 12 years’ experience in marketing as well as gaming experience from holding a senior position at Gamigo. Wisniewska has worked with major consumer brands such as Thomas Cook travel agency, Walker Media and eHarmony.