Online gambling operators, Betway and bwin, have come under fire from the Advertising Standards Authority (ASA) after customers complained that their promotional advertisements were misleading.
The UK’s advertising regulatory body agreed with the complaints and ruled the ads were misleading for failing to include information on terms and conditions within the main body of the ad. The operators were both reprimanded and warned that future ads must have sufficient information displayed clearly.
Betway was warned that an advertisement they ran on their website in June this year was misleading. The ad in question promoted a £30 free bet on football wagering for new customers who deposited at least £10 into their account. The complainant stated that the ad did not indicate that customers had to deposit the same amount in order to receive the £30 free bet.
Despite Betway conceding the merit of the complaint, the ASA issued a reprimand and warning to the operator that future advertisements must be clearer with regards to their terms and conditions.
The advert run by bwin in March offered a £30 welcome bonus for new customers who registered with the site and made a deposit of £10 or more into their account. However, a complainant stated that the advert did not specify that customers must wager six times their deposit to be eligible for the bonus.
According to bwin, the advertisement made it clear that the bonus had terms and conditions attached which were specified in the terms and conditions section below the main body of the advert. The ASA ruled this insufficient and stated that those terms and conditions must be listed in the main body of the advert and that bwin must ensure that futures ads comply.