Siobhan Aslett01.02.2017

London-listed operator, William Hill, will be strengthening its online offering through a partnership deal its has signed with Cherry game development studio, Yggdrasil Gaming, for access to their full suite of online slots.

Under the terms of the agreement, William Hill will be able to integrate Yggdrasil’s slot games, including popular titles such as Big Blox, Joker Millions and Vikings Go Berzerk. Via direct integration, William Hill will also have access to Yggdrasil’s BOOST collection of in-game promotional tools and their BRAG social media tools.

“We have been hugely impressed by Yggdrasil’s commitment to innovation and their collection of games is amongst the strongest in the casino sector,” commented Graeme Powrie, gaming commercial director at William Hill.

“We have opted for a direct integration so we can take full advantage of the in-game promotional tools and offer our players the exceptional experience they have come to expect from William Hill.”

Yggdrasil Gibraltar secured their license from the Gibraltar Regulatory Authority in June 2016 and this is the fourth content deal they have signed with an operator since that time.

“William Hill is one of the most respected names in gaming so it is obviously a thrill to add such a trusted and successful tier one operator to our ranks,” announced Fredrik Elmqvist, chief executive at Yggdrasil Gaming.

“Since gaining our Gibraltar license six months ago, we have secured several major operators, and working with the very best in the industry is driving us forward and keeping us at the very top of our game.”

Yggdrasil supplies games to some of the biggest names in the gaming industry, including Bet365, Betsson Group, bwin.party, Casumo, Cherry, LeoVegas, Mr Green and Unibet. According to the supplier, this is a ‘landmark’ deal for the company’s Gibraltar operations.