Siobhan Aslett12.07.2017

Technology-based products and services developer, Scientific Games Incorporated has completed the acquisition of Red7Mobile, the UK-based developer of desktop and mobile casino games and sports apps for real money operators.

Under the terms of the agreement, Scientific Games will gain access to a large portfolio of mobile and interactive games, including table games, card games, instant win games and scratch cards, as well as a range of sports betting solutions. Its flexible and dynamic middleware offers a real-time platform for the development of UI and UX solutions for sportsbook apps. Red7Mobile supplies real-time feeds for in-play stats and betting solutions.

It has a number of partnerships with major online gaming and sports betting companies, including Betfair, Endemol Games and William Hill, and Scientific Games will continue to support these partnerships through its own network.

“We are excited to be a part of Scientific Games, combining Red7’s creativity, innovation and award-winning games to deliver transformational player experiences to Scientific Games’ real money gaming partners around the globe.”

Scientific Games did not disclose the details of the agreement, but have revealed that they will continue to employ all the Red7Mobile staff from their Bristol-based offices.

“The acquisition of Red7 and its highly creative, talented team is a very positive development in SG Interactive’s growth story,” stated Barry Cottle, Scientific Games group chief executive, interactive.

“Red7’s portfolio of innovative games augments our entertaining game content and industry-leading intellectual property. Many of Red7’s partners are also our partners, so we truly feel this is a win-win for all our stakeholders.”

“As we merge Red7’s content into our extensive game library, we will expand our UK retail and digital portfolio and be able to deliver even more compelling game content for the global digital Real Money Gaming business.”