Siobhan Aslett05.12.2016

Leading B2B provider of sports betting solutions, SBTech, has signed an agreement with online sportsbook and casino operator, winmaster, to supply its full betting solution and its Chameleon 360 iGaming platform to the operator.

This will allow winmaster to improve their local knowledge and offer price differentiation, personalise promotions, apply its own payouts, adjust betting limits, customise content, manage risk and manage sportsbook liability, all in real time. Through this deal, the company will be able to target specific EU regulated markets and expand from the Romanian market where it has achieved significant market share. It offers sports betting, casino titles and games to its customers.

“We are delighted to be supplying winmasters with our complete tier-1 solution and have very high expectations for their continued success, given winmasters’ proven capabilities and highly knowledgeable marketing partners,” announced Richard Carter, chief executive of SBTech. “This new relationship further consolidates our position as the preferred technology partner of operators in regulated markets.”

Winmasters’ launch of the SBTech platform coincides with the release of their new sponsorship and advertising campaign which focuses on their leading sportsbook and in-play product.

“We are happy to announce that winmasters has joined forces with SBTech, an industry-leading provider globally recognised for deep sports betting expertise and technical excellence,” commented Christos Protopapas, sales and operations director at winmasters. “This strategic alliance heralds a new era for winmasters, defined by a fresh, enhanced and unique gaming portal.”

“Our goal is to fulfill and exceed our customers’ expectations by providing customised services in an exciting and secure gaming environment. winmasters will continue to invest in technology, improving customer experience and establishing product superiority, advancing our strategic mission of expanding our business into regulated markets with a viable taxation model across Europe.”