Siobhan Aslett03.29.2017

Leading supplier of omni-channel sports betting solutions, Playtech BGT Sports, has signed a four-year deal extension with Ireland’s largest independent bookmaker, Boylesports, to supply Self-Service Betting Terminals (SSBTs).

Under the terms of the agreement, Playtech will supply an additional 325 SSBTs to Boylesports with the roll-out expected to be completed by the middle of April. This will take the bookmaker’s total number of SSBTs to more than 600 across their 220 retail outlets.

“The Playtech BGT Sports betting software product is now a fundamental part of our retail strategy,” stated Jenna Boyle, head of retail at Boylesports. “It supports in the delivery of incremental turnover and a strong margin. With this in mind, we look forward to working with Playtech BGT Sports to continue the ongoing success and development of its product within our estate.”

“Furthermore, we wanted to ensure our customer proposition is always relevant and topical. To that end, extending our SSBT estate, with the addition of an ongoing product development roadmap with new software and content features, such as Racing Post, and backend bonus improvements, will give us a genuine point of differentiation against the competition. Align this with Playtech BGT Sports’ ability to constantly evolve its product proposition and it was an easy decision to make.”

The machines that will be rolled out will primarily include Playtech BGT Sports’ widescreen Storm terminals which use Playtech’s proprietary sportsbook software. Additional deployments are expected to follow.

“We are delighted Boylesports has decided to extend its relationship with Playtech BGT Sports with the deployment of more machines across their shops in Ireland,” commented John Pettit, managing director at Playtech BGT Sports.

“Boylesports is very important for us and has been quick to lead the way in the rapidly-developing Irish market, where SSBTs are increasingly significant to betting shop customers.”