Irish bookmaker, Paddy Power, has released an entertaining new ad ahead of the Cheltenham Festival next week. The ad features 11-time Irish champion jockey Walsh who confronts one of his trolls after reading critical tweets on Twitter.
In the ad, Walsh discovers that one of his most critical trolls, Ben ‘the egg’ has revealed his address. Walsh and his bodyguard, Paddy, go to visit Ben and invite him for a drive, insisting it will be “a bit of craic”. Once they reach 40mph, the top speed of a racehorse, Walsh tells Ben to jump from the back of the pick-up and even offers him money to do it.
“You’ve been accusing me of jumping off horses, go on, have a little jump,” taunts Walsh. “You’ve accused me of being paid so I’ll pay ya!”
Ben panics and apologises, promising never to tweet Walsh again.
In truth, Walsh says that he doesn’t waste his time worrying about the tweets that people post.
“If I was to read or worry about what people say on Twitter about me I’d never leave the house never mind going out to ride in the next race.”
“People are entitled to their opinions, but I’ve no time for faceless abuse. Once I’ve spoken to the trainers and connections everyone else’s opinion is their own.”
A spokesman for Paddy Power said they hoped this ad would discourage future critical abuse.
“He’s not exactly Piers Morgan, but Ruby still has to put up with more than his fair share of vitriol online.”
“A lot of the time he gets accused of jumping off his ride, so we thought it was a great idea when he suggested that we create a video to point out the idiocy of this notion that might make people think twice before they tweet.”