This deal follows another agreement signed with Novomatic earlier this month, to supply virtual sports content to the company’s online arm, its Greentube iGaming subsidiary. In the last few weeks the company has also signed content agreements with Gala Coral and Spin Games LLC. As part of the agreement, their full suite of games including their brand new Rush Football 2, will become available for Novomatic’s Italian customers.
Novomatic will offer up to 2,000 virtual sports per day via its AdmiralYES online channel and Millenium retail channel.
“Inspired are delighted to be working with Novomatic Italia and we are proud to supply our market-leading virtual sports products to this valued customer, following the launch on AdmiralYES,” announced Vitaliano Casalone, president of Novomatic Italia. “Together we can take advantage of the new regulations in Italy and supply more world-class content to customers for longer. Twenty percent of all bets in Italy are now made on Inspired’s products and we anticipate that this number can only increase as we extend the availability of our virtual sports through this new exciting collaboration.”
Markus Buechele, chief operating officer of Novomatic Italia added: “Within our land-based and online operations, we aim to provide the best gaming products. We therefore selected Inspired as our technology partner to supply the virtual games. We will offer the Inspired product not only for our successful online gaming portal admiralyes.it, but also for our new retail initiatives with Millenium, where the Inspired virtual product will be showcased together with our Novomatic gaming and betting content in a completely new shop concept.”