Mr Green has appointed two new executives to its senior management team. David Nordberg has been appointed as the company’s chief marketing officer, while Oskar Mühlbach has taken up the position of chief operating officer.

“We’re very pleased to see that Mr Green is able to attract top talent,” said Bo Wänghammar. “David and Oskar will bring broad experience and great value to central areas we see as key for our future growth.”

David Nordberg came to Mr Green with experience in digital gaming companies such as Electronic Arts and King which was behind the Candy Crush Saga game. At Electronic Arts, Nordberg started and led EA Play4Free Publishing and at King he held the position of chief performance officer.

“We’re at the dawn of a new era where the boundaries between real money and free-to-play games are rapidly broken down and merged into a hybrid business model,” said Nordberg. “Gaming companies are forced to think outside the box and look for new innovative ways to market and promote themselves.”

“We already know brand values and customer sentiment matter so much more than big TV advertising campaigns. It’s in this context I’m joining one of the strongest brands in the industry. I’m excited and proud to start a new journey together with a management team which has a vision set on changing the game industry forever.”

Mühlbach who has a history in start-up entrepreneurship and is coming to the company from e-commerce company Footway where he held the position of COO, added: “I’m thrilled and honoured to get the chance to join Mr Green in these exciting times for the industry. The company has a successful track record of growth and most importantly a fantastic team ready to take the Mr Green customer experience to the next level.”