Lottoland Solutions has gone live with the Kindred Group platform in its first lottery betting partnership integration. Through the deal, customers of Kindred’s brands, Unibet, MariaCasino and Bingo.com, will be able to place bets on the outcome of lottery draws worldwide.

Lottoland’s B2B division has fully integrated its turnkey lottery betting service, giving Kindred customers access to draws such as the US-facing Powerball, Italy’s Super Enalotto, Spain’s El Gordo, Oz Lotto and many others.

“We’re thrilled to be providing lottery betting services to Kindred, a company which is at the very forefront of innovation in our sector,” announced Michael Bogie, director at Lottoland Solutions. “It is a pleasure to work with such a great team who are passionate about all of their products, which is clearly demonstrated by their multi-vertical success. We are confident lottery betting will be a very popular addition.”

“Lottoland’s dedicated B2B technology division has integrated our fully responsive lottery betting client with Kindred’s platform, enabling Kindred’s brands to offer a dedicated lottery betting tab; this provides cross-sell and direct customer acquisition opportunities,” he added.

Lottoland’s customer base has been growing significantly since it launched four years ago and just this week, the company reached a milestone of 6 million registered customers for its B2C business around the world. The company has a portfolio of more than 30 products with plans to expand in the future. They have paid out more than €150 million in lottery winnings and now Kindred customers will be able to benefit from their solutions.

“Kindred is constantly seeking to innovate and we’re hugely excited to be the first operator to offer Lottoland Solutions’ new turnkey lottery betting B2B service to our players,” commented Fredrik Kjell, head of gaming at the Stockholm-listed Kindred.