Betting data and broadcast solutions provider, Sports Information Services (SIS), has appointed Dominic Matthews, long-time executive at Ladbrokes, as its first chief operating officer.

Matthews is moving to the newly-created role at SIS after 26 years at Ladbrokes, where he held a number of senior positions, including his most recent position as commercial projects director and retail operations director. He will join his former colleague, Richard Ames, who took up the position of chief executive at SIS in June.

In his new role, Matthews will be in charge of the operational and commercial teams across the business, in an effort to align the strategic direction of the company with the efficiency of its day-to-day operations.

“Dominic’s appointment to our senior management team is a major coup for SIS and I’m delighted to welcome him to the company,” announced Ames. “He brings a wealth of experience to the role, having been an integral part of the betting industry for so many years.”

“After working with him during my time at Ladbrokes, I know he will prove to be a valuable asset as we look to improve our operations. The newly-created role of COO is one of many changes at SIS recently, but these will allow us to develop a more customer-centric approach and maintain delivery of a very high quality of service.”

All commercial team members will report to Sandra McWilliams, who joined SIS in May as sales director. Commercial director, Paul Witten will take on the role of product director, a position which was recently vacated by Ames as part of the company’s restructure. Matthews will take up his new position this month.

“My aim is to continue delivering the highest quality service to customers, as well as supporting Richard’s new leadership of the business,” said Matthews.