Home /News / Kevin Doyle and Stephen Ferris join Ladbrokes lineup of Irish sports ambassadors

Kevin Doyle and Stephen Ferris join Ladbrokes lineup of Irish sports ambassadors

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Former Ireland footballer Kevin Doyle, and former Ulster, Ireland and Lions rugby player Stephen Ferris are the two latest sportsmen to join Ladbrokes’ line-up of brand ambassadors from Ireland, serving as high-profile representatives of the betting company.



“It’s an exciting time for all rugby fans with the World Cup on our doorstep and I am looking forward to sharing my insights with Ladbrokes customers over what should hopefully be six incredible weeks of top-class action,” said Ferris. Ireland is considered amongst the tournament favourites to win the 2019 Rugby World Cup, which this year is being hosted by Japan.

“I’m looking forward to working with Ladbrokes and giving their football customers my thoughts on all aspects of what should be a fascinating and thrilling football season,” added Kevin Doyle, who will be covering this season European football leagues. “There’s never any shortage of controversy or major talking points so it’s going to be fun airing my views through my weekly blog.”

Doyle and Ferris join boxer Jason Quigley and jockey Paul Townend as representatives of the bookmaker this year. Through weekly blogs, social media posts and personal appearances, the sporting foursome will be promoting football, rugby, boxing and horseracing for Ladbrokes

“This is a thrilling move and we’re relishing what they will bring to the Ladbrokes brand,” said Nicola McGeady, head of racing PR at Ladbrokes.

“Each of these stars had uncompromising attitudes in their sports and I’m sure they won’t pull any punches in their opinions.”


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