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iSoftBet Signs Content Distribution Deal with Pariplay

Updated on: 04.01.2020 by Dermot Heathcote


UK-based online and mobile casino software provider, iSoftBet has partnered with Isle of Man-based gaming technology company, Pariplay Limited, in a deal that will see the two companies distribute each other’s casino content.

iSoftBet will distribute Pariplay’s portfolio of more than 100 game titles via their Game Aggregator Platform (GAP) and iSoftBet’s entire suite of online and mobile games will be distributed via Pariplay’s FUSION network. This will provide greater reach for the two companies with their game content reaching a wider range of players throughout the world.

“Our content partnership with iSoftBet will extend the reach of our own portfolio of games into new European and International markets,” commented general manager at Pariplay Ltd, Adrian Bailey. “At the same time, iSoftbet’s content which includes many state-of-the-art branded games and an important focus on mobile gaming, will expand and diversify our own FUSION content network.”

Michael Probert, head of business development at iSoftBet said: “We are pleased to be a strategic content partner with Pariplay and look forward to showcasing our best performing games to the industry with this integration. We share the same vision of providing our customers with leading technology and product enhancements to meet their requirements.”

iSoftBet’s portfolio of games include table games, slots games and branded titles. Players will be able to enjoy their newest and most popular games including Astro Magic, Cloud Tales, Neon Reels, Spin or Reels, 24(™), Beverley Hills 90210(™) and Rambo(™), American roulette, Punto Banco and Roulette 3D.

Pariplay also offers a large selection of games with more than 100 titles available in the categories of table games, scratch card games, instant win games and slots games. Some of their well-known game titles include Atari Black Widow, Las Cucas Locas, The Three Stooges, Atari Asteroids and Tiki Madness.