Irish gaming operator, SeanieMac, and its recently acquired ApolloBet UK brand, have become members of the Authorised Betting Partner (ABP) program of British Racing and have become official sponsors of the British Horse Racing Authority (BHRA). This will provide them with preferential treatment on commercial deals with UK racetrack operators.
In turn, SeanieMac will offer a percentage of its profits to promoting and supporting horse racing in the UK. With the horse betting industry bringing in £3.7 billion for the UK economy, SeanieMac is expecting this to be a lucrative deal.
SeanieMac have signed a second major deal. They have signed a sponsorship deal with the Jockey Club to sponsor nearly forty UK full racing events over the upcoming months.
Through the sponsorship deal, their brand will enjoy live terrestrial TV coverage, reaching millions of viewers across Europe. This will provide SeanieMac with unrivalled coverage and advertising for their target audience in betting shops, as well as in newspapers that cover major racing events.
“After two years since launching our first betting website, we have set 2016 to achieve some major milestones in launching a new platform, securing key sponsorship and aggressively growing our business,” announced Shane O’Driscoll, chief executive officer at SeanieMac.
“As soon as we file our audited financials for 2015, we will be providing updates and projections for 2016. We think it will be a truly groundbreaking year for us.”
In March, SeanieMac merged its Irish operations with ApolloBet UK under a single trading platform. This resulted in the closure on April 1st of its online betting service powered by Boylesports. The company has plans to launch a new website in August and in the interim, the company has recommended that customers use ApolloBet.com.