Canadian-based bingo operator, Intertain Group, has announced it will rebrand as Jackpotjoy following the relocation of its corporate headquarters to the UK as it progresses with its UK Strategic Initiative.

As part of the move, Intertain will be rebranding as Jackpotjoy to reflect its popular bingo brand which it acquired from Gamesys in 2015. It will also work towards securing a listing on the London Stock Exchange and to appear on the official list of the UK Listing Authority.

“We are excited to have reached these important milestones in implementing the UK strategic initiatives,” said chairman of Intertain’s board, Neil Goulden.

“We continue to believe that these initiatives will result in a fuller and more appropriate valuation of our business and that they position Intertain for long-term growth and success.”

“We are also excited to be taking the UK strategic initiatives to our shareholders at the meeting later this month and to providing them with an opportunity to consider and approve the arrangement, which is necessary for us to proceed with these proposals.”

The company has announced the makeup of the board of directors of the rebranded company, which will include Goulden and Andrew McIver, president and CEO, together with David Danziger, Paul Pathak and Jim Ryan. New directors will include Nigel Brewster, Keith Laslop, Jörgen Nordlund and Colin Sturgeon.

In addition, the company announced that their search for a new CFO to replace Keith Laslop has ended and he will retain the position in the rebranded company.

“The board feels Keith is undoubtedly the person for the job,” stated Goulden. “In the short period I have worked with him, I have come to appreciate his deep understanding of our business and industry, his skills and his unwavering commitment to the success of our business.”