Gaming Innovation Group (GIG) has announced the launch of a new online casino through their online marketing and player acquisition subsidiary, iGaming Cloud (IGC). LarryCasino.com has been designed based on the popular video games series character, Leisure Suit Larry.

Larry Laffer, the brand character was developed by Sierra Entertainment, and he takes players on a journey through different levels of a whole world of rewards through Caribbean resort ‘Naked Island’. GIG development and marketing teams have used the character of Larry, ‘storifying gameplay’ at the casino in an effort to enhance player engagement.

“LarryCasino.com features a selection of the best slot machines, casino games and live casino play – all based around a new Larry Laffer adventure and available for all devices, including desktops,” explained David Fernandez, co-owner of the new casino.

The casino offers a large selection of casino games from a range of software providers, including table games, slots, live dealer games and jackpot games. What makes the casino unique are the rewards and multi-level benefits. The casino offers Jokeboxes every 12 hours with mystery prizes such as cash, free spins, bonuses, raffle tickets and more, while Larry’s World offers multi-level rewards as players unlock new levels and characters simply by playing at the casino.

The casino has been licensed by the Malta Gaming Authority and the UK Gambling Commission and is available via desktop or mobile device.

“LarryCasino and its fully gamified experience is a testament to the creative vision of its owners, and simultaneously shows the diversification of what can be achieved using technologies supported by iGaming Cloud,” announced Ben Clemens, managing director of iGaming Cloud. “All of us at IGC are very excited to see Leisure Suit Larry come to life in this amazing casino experience.”