London-listed gaming operator, GVC, has launched a new dedicated live casino studio in partnership with live casino specialists, Evolution Gaming and creative consultancy My Agency. Through this commitment to their live casino offering, the Clubhouse will offer live table games for their portfolio of gaming brands.

“We created The Clubhouse to address the challenge of catering for multiple brands from a single private studio,” explained Oliver Bartlett, head of live at GVC. “The addition of the windows allow us to take our studio anywhere in the world, something brand new in the industry.”

The studio features multiple blackjack and roulette tables and players can enjoy the opportunity to be transported to a number of exotic locations around the world via the three ‘windows on the world’ looped video feeds.

“This is the first of a number of new innovations we have in the pipeline, maintaining our position as a market leader in live casino,” Bartlett continued.

The studio has been custom designed to suit GVC’s multiple brands, with its table games available at bwin, partypoker, partycasino, as well as other B2B partners. The new studio has taken six months to develop from initial concept to launch and has been described as their “most significant upgrade” to their live casino offering since their acquisition of bwin.party.

“We have spent much of the last year improving the breadth and depth of our casino product suite, adding hundreds of new games to our line-up,” announced Liron Snir, chief product officer at GVC. “While this has been happening, we have also been focused on bringing a similar level of improvement to our live offer. With The Clubhouse we have done just that and we now have a service that is at the cutting edge of the industry.”