Cameron Murphy07.04.2017

The Regal Group has announced the launch of its flagship online betting and gambling brand, BetRegal.com, which will offer a wide range of betting markets and casino content from a number of providers. The site will be powered by the EveryMatrix software platform.

The Malta-based BetRegal is licensed in the UK, Denmark, Malta and Curacao and will operate under the licensing structure of EveryMatrix.

“BetRegal’s core desire to deliver the best experience from both sports and casino resulted in a value driven product offering and we are excited to bring on an operator with a management team that has a significant degree of experience in the igaming space,” announced Ebbe Groes, chief executive at EveryMatrix.

“Choosing EveryMatrix as their provider of choice is a positive indicator of our solution’s excellent granular functionality and we trust our modern integration methods and our flexible front-end design will be highly appreciated by BetRegal’s customers.”

The site will offer increased value to customers with reduced margin betting odds on both live and pre-match betting markets. In addition, customers will be able to access casino content from some of the top casino software providers, including Evolution, Microgaming, NetEnt, NYX and Play ‘n Go.

“The EveryMatrix platform allows us the control and flexibility to manage the value in our product to a very granular level; it’s something no other provider we evaluated could offer,” commented Michael Mirtl, chief executive of the Regal Group.

“Our research has told us that customers are evolving; gone are the days of attracting new acquisitions by simply offering a bigger bonus or free bet. The onus is now on operators to ensure we are providing a high quality product, offering significant value and a great user experience. This is where we feel we can differentiate BetRegal.com.”