Cameron Murphy18.05.2016

Betradar and its award-winning Virtual Gaming team have launched a Euro Cup product which is expected to be popular around the world. The product is available now, in the lead-up to the kick-off of the Euro Cup 2016 which will take place in Paris between France and Romania in June.

The product gives punters access to a wide range of markets that are specific to the Euro Cup competition and allows them to bet on their favourites, as well as test their analysis while researching form and looking for patterns. The football tournament in condensed so that punters can recreate the betting journey every 70 minutes.

The product is available via 25 operators around the world with managing director of virtual gaming at Betradar, Neale Deeney, saying they “look forward to adding more operators in the run up to and during the competition.” The product has already proved popular and uses its Statistical Centre data on this product, as it has on other products, to create a realistic experience that is sure to appeal to operators and bettors alike. Using this data, all its virtual products, including the latest Euro Cup allow for a realistic reflection of events, outcomes and probabilities.

Head of trading at the leading Russian bookmaker, Liga Stavok, Maxim Afanasyev said: “We have used Betradar’s virtual football product since 2013 and found that the combination of best in class 3D animation together with the attention to detail in terms of data, histories and markets make their product the most compelling and impactful. When we heard that Betradar were ploughing all that same technology and realism into a format that leverages the buzz we anticipate this summer, it really was a no-brainer for us and we cannot wait to see how our customers react to this new installment.”