Cameron Murphy18.01.2017

The largest independent bookmaker in Ireland, Boylesports, has announced a deal with rival Bambury to acquire nine of their betting shops, boosting the number of their outlets in both north and south Ireland to 219.

The agreement, which was announced on Friday, will see Boylesports acquiring Bambury betting shops in the counties of Kildare, Meath and Dublin for an undisclosed amount. The specific shops include ones at Sallins and Clane (two shops), and also in Ashbourne (two shops), Clonee, County Meath and at Lusk, Swords and Lucan in County Dublin. The companies are now awaiting the approval of the Competition and Consumer Protection Commission.

Founded in 1980, Bambury, which is owned by Jimmy and Barbara Finlay (nee Bambury), has grown to serve the Leinster area.

“Jimmy Finlay and his family have built up a great business in Leinster with Bambury,” said John Boyle, founder and chief executive of Boylesports. “We look forward to welcoming the Bambury customers to Boylesports where, as well as having access to the widest range of betting opportunities in the most comfortable surroundings, they can be assured of getting the best prices in the industry.”

The nine outlets they are acquiring will be rebranded under the Boylesports name; however all 31 employees at the outlets will remain and will transfer to the new owner.

“Over the last 37 years, we at Bambury have built up a very special relationship with our customers,” stated Jimmy Finlay, founder and chief executive of Bambury Leinster.

“In making today’s announcement, we know that each of those customers will receive the same care and attention at Boylesports that they have come to expect at Bambury.”

According to a report in The Irish Times, Bambury Bookmakers (Munsters), which is a separate business, will not be affected by the sale.