Ireland’s independent sports betting operator, BoyleSports, has increased the number of betting shops it operates across Ireland with the acquisition of four outlets from former Hackett’s Bookmakers. The outlets were able to be acquired after the company was liquidated in June after 50 years in business and were purchased from High Court-appointed liquidators, Declan McDonald and Ken Tyrell from PriceWaterhouseCoopers.
The betting shops will be rebranded as BoyleSports outlets, bringing the number of stores the bookmaker operates in Ireland up to 212. This acquisition has been included as part of BoyleSports’ three-year, €4 million renovation program.
“We were saddened by the liquidation of Hacketts, which has been an integral part of the Irish bookmaking landscape for over 50 years,” commented Jenna Boyle, head of retail at BoyleSports.
“At a retail level, the Irish bookmaking sector is the most competitive in the world,” she continued. “We would like to welcome our new customers of these four stores to the BoyleSports estate.”
“As well as having the widest range of betting opportunities and the most comfortable surroundings of any betting chain, our new customers can look forward to getting the most competitive prices available in the market.”
BoyleSports has made it clear that it has its eyes on the UK betting market as well, stating that if the proposed Ladbrokes and Gala Coral merger goes through and between 350 and 400 betting shops become available, it will offer “a clear opportunity for BoyleSports to realise its long-term ambition to develop a significant retail presence in the UK.”
The four outlets that have been acquired by BoyleSports in Ireland include Cashel in Tipperary, Callen in Kilkenny, Mountmellick in Laois and Rathkeale in Limerick. The shops will be rebranded and reopened immediately.