Cameron Murphy19.04.2016

Betradar, world supplier of sports and betting-related data services and brand of Sportradar, has launched a special edition of its Live Sports Centre ahead of two of the key soccer tournaments of the summer – the Euro 2016 to be held in France and the Copa America Centenario to be held in the US.

The Live Sports Centre will allow online bookmakers to offer information packages for their punters, including information for pre- and post-match markets and live data during matches. It will be available online, as well as via mobile. Bookmakers will be able to brand the white label solution with their company’s name, logo or colours.

“Without having to invest a lot of time and resources into developing a tournament specific offering in-house, our clients can spoil their customers with a product that is fast and reliable and informs them in their native language about everything that’s relevant,” stated Lorenzo Caci, director of sales and Betradar.

“We even embedded social media feeds from players and teams into our EC and CA 2016 Live Centres.”

“The product includes new features such as the betting simulation widget, where questions and interesting statistical facts are presented live and can give punters the momentum and confidence they need to place another bet.”

Betradar is expecting the event in France to be more popular than ever with the number of teams increased by 50 percent. They are expecting the competition to attract more players with more matches and increased media awareness.

To mark the 100-year anniversary of the South American Football Federation, the Copa America Centenario will also have more participants and is expected to be a popular event. For the first time ever will take place outside of South America, with ten US cities hosting the 32 matches in June.