Cameron Murphy07.06.2016

UK and Irish dedicated horse racing channel, At the Races (ATR), now allows punters to place bets with four leading betting operators directly from their website. The QuickBet feature will allow punters to enjoy the services available via the attheraces.com site, while being able to place their bets on the same site.

William Hill, Bet365, Ladbrokes and Coral have partnered with ATR and punters will have access to their single win, each way bets and common multiple bet types such as Doubles, Trebles, Patents, Yankees, Lucky 15s, Lucky 31s and Canadians. These will be available while punters can still access data and services including news, videos, price changes, racecards, form and tipping, as well as access betting history and account balances, check open bets and make deposits without having to register.

“We are always looking at ways to enhance the customer experience online and we believe the introduction of QuickBet does just that,” stated Matthew Imi, chief executive of At The Races. “We are delighted to be working with our four initial betting partners with what we think is a game-changer in the market.”

“Our site re-build last year has given us the foundation to develop ever more ambitious, new functionality and this is just one example of how we will add further value for our bookmaker partners and for our 2.5m monthly users.”

William Hill and Bet365 expressed their delight with the deal, William Hill’s head of product innovation, Alex Rutherford stated: “QuickBet is an excellent new addition to the At The Races website and we are delighted to be a launch partner.”

Bet365’s performance marketing operations manager, Karl Pugh commented: “With the new integration, players can now bet directly with Bet365 which will enable a more enjoyable betting experience. We have high hopes for the partnership.”