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William Hill to Sponsor UK’s Football Writers’ Association

UK-based bookmaker, William Hill, will be the title sponsor for the Football Writers’ Association (FWA) after extending its partnership with the association for the next three years.

The FWA, which was founded in 1947 as an association of journalists and correspondents for English football, has been sponsored by Barclays Bank for the past fifteen years. The association and William Hill have had a relationship since 2013 with the operator producing podcasts for the FWA on a weekly basis.

“We’ve enjoyed a great working relationship with William Hill over the last three years and we are delighted they’ve decided to become our new title sponsors for the next three years – and hopefully beyond,” announced Patrick Barclay, chairman of the FWA.

Each year, the FWA presents the Footballer of the Year award, which in the past has gone to Jamie Vardy (Leicester City), Eden Hazard (Chelsea), Luis Suárez (Liverpool) and Gareth Bale (Tottenham Hotspur).

“They will be the major supporter of the Footballer of the Year dinner, our Tribute Night at The Savoy and we will continue to broadcast a weekly William Hill podcast,” continued Barclay.

“I am also happy to say they will be backing our highly successful FWA Live events with the first one at Leicester at the end of the month. These are exciting times for the FWA. We’ve seen a surge in membership over the last 12 months and we want to build on that.”

“William Hill share our vision and with their support, I am sure the FWA will continue to make huge strides in improving the lot of football journalists.”

Alex O’Shaughnessy, chief marketing officer at William Hill expressed the company’s satisfaction that they will be expanding their support for the association.

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