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Playtech Signs UK Casino Deal with Caesars Entertainment

Software development and systems company, Playtech Plc, has signed a casino management systems deal with US-based casino operator, Caesars Entertainment, for their eight UK casino properties.

The system will be delivered by Playtech subsidiary IGS and it will replace Caesar’s EMEA legacy systems with Playtech’s Neon Enterprises system. It will provide the casino group with complete control across the eight properties with their 178 gaming tables and 427 electronic terminals.

The IGS product appealed to Caesars for its core product strategy roadmap and its regular releases.

“We’re committed to the expansion of Neon Enterprises across the UK and bringing Caesars Entertainment EMEA on board cements our position as leaders in the market,” announced Martin Sykes, managing director at IGS.

“By developing regular, road-mapped changes to all our customers, such as suspicious ticket-in, ticket-out (TITO) activity features in the spring release, we are able to move the whole customer base forward together.”

“The specific strategy of focusing on compliance controls in the last 18 months has paid dividends and I look forward to working with Caesars in the coming years ahead.”

Through the Neon System, Caesars will optimise its security and compliance procedures through advanced Anti-Money Laundering (AML), Know Your Customer (KYC) and Enhanced Due Diligence Controls. In addition, the agreement includes Neon Analytics and Neon CRM which are both integrated in order to deliver personalised offers and measure the impact on results.

“From my previous experience of using Neon – specifically Neon Analytics and the data it provides operators – I knew that it would make a significant impact if deployed within Caesars Entertainment properties,” explained Alex Oswald, chief financial officer of Caesars Entertainment EMEA.

“IGS’ approach to scoping the required system features and integrations – which are numerous within the estate – set them apart during partner evaluations.”

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