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Playtech Expands Social Gaming Business with Funtactix Acquisition

Online gambling software provider, Playtech, has expanded further into the social gaming market with the acquisition of social and mobile game studio, Funtactix.

This acquisition follows their acquisition of Plamee in 2014 and Game Maker: Studio creator YoYo Games in 2015. Funtactix was purchased for an undisclosed amount. Founded in 2006, the company is a film and television-based gaming company which develops games based on popular shows such as The Hunger Games, Rocky, Power Rangers, Mission: Impossible, Hot Tub Time Machine and the FTX TV series, The League. This is due to its license deals with major entertainment groups such as Paramount and Lions Gate Entertainment. It also produces its own in-house games.

Last year, Funtactix launched its FTX Games sector through which it publishes major titles. Under the terms of the deal, the Funtactix team will continue to develop games in-house, as well as externally under their FTX Games sector.

“The Funtactix team remains focused on building FTX Games as a world-leading publisher of IP-based games, backed by Playtech’s extensive internal game development resources,” the company stated.

This deal has secured a strong position for Playtech in the casual gaming market. New development projects are expected to be revealed on a title-by-title basis going forward.

“The Playtech casual games division has a clear strategy and direction and we’re very confident it will continue to go from strength to strength,” announced chief operating officer at Playtech, Shimon Akad. “The acquisition of Funtactix, in addition to Plamee and YoYo Games, enables us to offer a complete suite of content and software to players, designers and third parties including some of the largest studios and brands in the world.”

This deal follows closely after Playtech confirmed an acquisition deal with Swedish slots developer, Quickspin, for €50 million.

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