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Paddy Power and Inspired Gaming Renew Virtual Sports Deal

Ireland’s Paddy Power will continue to distribute virtual sports products from Inspired Gaming Group across the UK and Ireland, after Inspired extended their virtual sports supply contract with the bookmaker.

The renewed three-year contract will allow Paddy Power to continue to distribute Inspired content via its retail channels, but will also include some new virtual titles, such as Rush Football 2, Rush Cricket and Rush Golf as well as upgraded versions of Rush Horses and Rush Greyhounds.

“This exclusive deal is fantastic news for Paddy Power customers, we now have the ability to display more virtual sports action from Inspired than ever before,” stated Michael Ahearne, director of retail product and innovation at Paddy Power.

“We’re confident that these new products will prove popular with our customers; from football to golf to greyhounds, there’s something for everyone.”

Paddy Power and Inspired have had a partnership that goes back many years. Inspired not only supplies Paddy Power with virtual sports products, but it also supplies gaming machines across the bookmaker’s network of retail betting shops, as well as other gaming products.

“I’m delighted that Inspired will continue to supply its world class virtual sports to Paddy Power for the next three years,” announced Steve Rogers, chief commercial officer for digital games at Inspired Gaming.

“At Inspired we are continually innovating and extending our virtual offering and I am proud that we can deliver such a fantastic range of products to Paddy Power customers.”

Just last week, Inspired launched its latest on-demand virtual sports product, Rush Golf Live, exclusively with UK sports betting operator, Betfred. Once the exclusivity period ends, the game will be launched with other operators as well and will join Inspired’s portfolio of virtual sports games that are widely distributed.

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